JD transforms London’s Oxford Street storefront into world’s biggest arcade machine

Christmas shoppers looking to recharge batteries with a magical nostalgia-fuelled dopamine hit should hot foot it to JD, London Oxford Street – where a spectacular Augmented Reality (AR) arcade machine awaits.

Bringing to life this year’s festive campaign – ‘King of the Game, JD the leading retailer for youth fashion and sports brands, has teamed up with Snap to create an AR experience that will transform the front of the JD store into a FREE interactive AR claw grabber that replicates the one seen in the commercial. To play, shoppers can scan the Snapcode on the corner of the JD Oxford Street store window, to see the popular claw machine arcade game appear on the storefront in AR. Alternatively, shoppers can point their Snap Camera at the storefront and use the Scan function to unlock the AR experience, thanks to Snap’s Landmarker technology.

In what marks the first time a UK brand has turned a physical retail shop front into a giant, gamified AR arcade experience, eagle-eyed Snapchatters will be able to try their hand at the gamified grabber machine crammed with footwear and signature JD teddys which feature in JD’s ‘King of the Game’ Christmas film.

JD’s acclaimed Christmas TV spot, which premiered at the start of November, stars a line-up of 32 youth superstars defining sport, entertainment, and music culture, with Liverpool and England defender Trent Alexander-Arnold challenging Top Boy actress Jasmine Jobson on the iconic claw machine in a neon-fuelled JD games arcade.

For shoppers that can’t get to the capital, throughout December, physical ‘JD Arcades’ will be rolled out via a retail tour across Bristol (3rd & 4thDec), Dublin (6th – 12th Dec), Manchester (10th & 11th Dec)  and Glasgow (17th & 18th Dec), where instant prizes can be won. For more information about if the ‘JD Arcade’ will be in a store near you, stay tuned to JD’s social channels @jdofficial.

Compete to be ‘King of the Game’ until 13th December by checking the Snapcode code on the front of JD, London Oxford Street to try out this fun innovative festive 3D augmented reality experience.

 For more information on when the ‘JD Arcade’ will be in a store near you, stay tuned to JD’s social channels @jdofficial.

For all your sports fashion essentials this Christmas, JD exclusive ‘King of the Game’ product drops available online at jdsports.co.uk and in stores across the UK.

 

More from Kristine Anonuevo
Unsustainable Habits During Lockdown 
One year since the UK’s first lockdown, research by Bulb – the...
Read More
0 replies on “JD transforms London’s Oxford Street storefront into world’s biggest arcade machine”