JD, the leading retailer for sports, fashion and lifestyle brands announces the launch of the ASICS GEL-SEKIRAN, a new lifestyle trainer that combines nostalgic design elements from iconic ASICS running shoes with cutting-edge comfort technology. This new silhouette captures the essence of archive running styles from the 2000s and 2010s, making it a must-have for tech sneaker wearers and retro enthusiasts alike. The campaign, beautifully captured in the vibrant streets of Marseille, showcase the trainer’s stylish design against the backdrop of this iconic city.
The ASICS GEL-SEKIRAN draws inspiration from several beloved models, including the GEL-NIMBUS, GEL-CUMULUS 12, and GEL-CUMULUS 17. The upper construction cleverly merges full-bodied mesh with carefully curated overlay patterns, reflecting the retro running aesthetic to ensure breathability without compromising on style or function.
In contrast to its nostalgic influences, the ASICS GEL-SEKIRAN features the advanced innovative tooling system of the GEL-CUMULUS 17. This midsole is crafted with a combination of lightweight foams and ASICS’ signature GEL technology inserts, delivering impeccable underfoot comfort for daily wear. Whether you’re running errands or hitting the streets, the ASICS GEL-SEKIRAN is designed to provide unparalleled support and cushioning.
Key Features of the ASICS GEL-SEKIRAN:
– Upper inspired by GEL-NIMBUS 13, GEL-CUMULUS 12, and GEL-CUMULUS17
– Utilises the GEL-CUMULUS 17 tooling system
– Rearfoot and forefoot GEL technology for enhanced comfort
– Perfect for everyday scenarios, blending fashion and functionality
The ASICS GEL-SEKIRAN will have exclusive colour-ways available only at JD, offering an opportunity for customers to own a piece of sneaker history, while enjoying the modern comforts of contemporary footwear technology.
The exclusive ASICS GEL-SEKIRAN colour-ways launch in JD stores and online from 17th March 2025. Cop the comfort of ASICS in four brand new colourways fast!
ASICS GEL-SEKIRAN Black / Aqua – RRP £145
ASICS GEL-SEKIRAN White / Silver / Blue – RRP £145
ASICS GEL-SEKIRAN Black – RRP £145
ASICS GEL-SEKIRAN Grey / Black – RRP £145
