Football fandom is no longer confined to the 90 minutes on the pitch. As excitement continues to build around the summer’s biggest football tournament, former Arsenal and England midfielder Jack Wilshere and American football icon Landon Donovan are bringing one of the sport’s most passionate debates directly to fans through an interactive eBay Live event.
The livestream, titled Showdown: 7s v 10s, will take place on 28 June from 2:30pm to 4:00pm BST, giving supporters the opportunity to debate football’s most iconic shirt numbers while bidding on rare memorabilia, signed shirts and collectible trading cards.
Football’s Greatest Shirt Number Debate Goes Live
For decades, the No.7 and No.10 shirts have been synonymous with some of football’s most legendary players.
Now, Wilshere, known for wearing the No.7 shirt during parts of his career, will go head-to-head with former United States international Landon Donovan, a celebrated No.10, in a live and interactive discussion designed to engage football fans worldwide.
Hosted through eBay Live, the event combines football culture, collecting and fan participation. Viewers will be able to vote, comment and bid in real time while making their case for which shirt number has produced the greatest footballers.
Fans can learn more via the official eBay Live platform: https://www.ebay.co.uk/e/live
Football Collectibles Continue to Surge in Popularity
According to data released by eBay, football-related interest has seen significant growth ahead of this year’s major international tournament.
In May 2026, users on eBay UK searched for “football” more than 2,600 times per hour, highlighting the growing appetite for shirts, memorabilia and collectibles linked to the game’s biggest stars.
The marketplace also revealed that searches for several iconic No.7 and No.10 players have risen dramatically compared with the previous year, including:
- Luis Diaz – up more than 400%
- Sadio Mane – up more than 240%
- Lionel Messi – up more than 150%
- Vinicius Junior – up more than 140%
- Cristiano Ronaldo – up more than 110%
- Diego Maradona – up more than 110%
- Landon Donovan – up more than 110%
- Christian Pulisic – up more than 100%
- Luis Suarez – up more than 100%
Meanwhile, sales of World Cup-related collectibles have surged, with searches for World Cup merchandise, trading cards and football memorabilia all recording substantial growth.
Rare Memorabilia Up for Grabs
The livestream will feature items supplied by Icons Signed Sports Memorabilia, one of the UK’s leading sports memorabilia specialists.
Among the standout lots available during the event are:
Global Icons
- Wayne Rooney signed Manchester United 2024/25 home shirt (No.10)
- Eric Cantona signed Manchester United 1994 away shirt (No.7)
Next Generation Stars
- Cole Palmer signed Chelsea 2025/26 home shirt (No.10)
- Bukayo Saka signed Arsenal 2025/26 home shirt (No.7)
Football GOATs
- Lionel Messi 2010 Panini World Cup South Africa Premium PSA 10 card
- Cristiano Ronaldo 2017 Select “In The Clutch” Prizm PSA 10 card
The event will also include a live scoreboard tracking fan engagement to determine whether Team No.7 or Team No.10 ultimately comes out on top.
The Growing Culture of Football Collecting
Football memorabilia has become one of the fastest-growing areas of the collectibles market, fuelled by increasing interest from younger fans and investors alike.
From vintage shirts and signed photographs to rare trading cards and match-used items, supporters are increasingly looking for new ways to connect with the sport beyond matchdays.
The success of platforms such as eBay Live demonstrates how digital experiences are transforming sports collecting by combining entertainment, community interaction and commerce in one place.
For collectors, fans and football enthusiasts alike, Showdown: 7s v 10s promises to be a unique opportunity to celebrate some of the sport’s most iconic players while getting involved in one of football’s longest-running debates.
The Showdown: 7s v 10s livestream takes place on Sunday 28 June from 2:30pm BST.
For more information, visit:
- eBay UK: https://www.ebay.co.uk
- eBay Live: https://www.ebay.co.uk/e/live
- Icons Signed Sports Memorabilia: https://www.icons.com
