IKEA RE-LAUNCHES ICONIC RAINBOW CAKE TO CELEBRATE PRIDE MONTH

IKEA has announced its rainbow cake is back on sale in IKEA restaurants across the UK, after making its Pride debut in 2022. The rainbow layered, limited-edition cake marks IKEA’s ongoing support of LGBTQ+ communities with 100% of profits continuing to be donated to Switchboard LGBT+ Helpline; one of the UK’s longest-running charities serving the LGBTQ+ community, who provide a safe and confidential helpline listening service on the phone, instant message, and email.

The rainbow cakes first went on sale in 2022, raising £38,000 for Switchboard LGBT+ Helpline. IKEA is committed to creating an inclusive and safe workplace and society for all and understand that open conversation is paramount to fostering this environment. Switchboard LGBT+ Helpline is the natural partner for IKEA’s LGBTQ+ commitments and this campaign, given the charity’s work offering a safe space for those in the community who need to talk.

The cake goes on sale alongside IKEA’s STORSTOMMA rainbow bag, which is now available all year round, with 100% of profits donated to LGBTQ+ charities and initiatives across the UK and Ireland.

Karen Hughes, Country Food Manager at IKEA UK and Ireland said: “We are proud to be able to support our LGBTQ+ co-workers and customers year-round, but especially during Pride month. Our rainbow cake allows us to contribute to Switchboard once again and support the invaluable work they do for the LGBTQ+ community. At IKEA UK, we strive to be an inclusive space, for both customers and co-workers alike, and our priority is ensuring everyone feels welcomed and supported.”

Stephanie Fuller, CEO at Switchboard LGBT+ Helpline said: “We are delighted to have the support of IKEA once again. This year we launched our free phone number to ensure that cost would never be a barrier for anyone getting the support they need from our trained listening volunteers. The donations raised from the sale of the rainbow cake will help us ensure we can continue to fund a free to access service.”

The rainbow cake is on sale in IKEA restaurants across the country for £2.95 per slice until the end of the month (30th June), to coincide with the annual Pride month celebrations.

For more information about the rainbow cake, please visit: www.IKEA.co.uk/lgbt

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