Recognising the importance of sleep compatibility in relationships, IKEA and dating app, Breeze, have teamed up to offer those looking for love the chance to meet ‘the one’ over meatballs in bed at an IKEA store this Valentine’s Day.
Nine lucky couples in London, Manchester, and Edinburgh who are matched by Breeze’s dating experts from today until 10th February could end up having their first date at a local IKEA store.
Breeze’s expert matchmakers will personally select the nine couples based on their sleep compatibility, looking at individual preferences. inspired by IKEA’s Six Sleep Essentials, such as mattress firmness, temperature, duvet thickness and more. The chosen couples will then enjoy a once in a lifetime date, where they’ll enjoy a romantic meatball dinner for two in bed, set up in an IKEA roomset, to discover if they’re compatible in the bedroom, and in life.
With 80 years of experience, IKEA’s experts have used science backed insights to come up with the ultimate formula for a good’s night sleep, which is underpinned by IKEA’s Six Sleep Essentials – temperature, comfort, light, sound, air quality and declutter. This framework creates a base for a good night’s sleep, meaning no matter your lifestyle, environment or partner, going to bed is something to look forward to.
The partnership comes following research showing the importance of sleep compatibility in relationships – with a whopping 8.4 million1 people in the UK admitting to splitting with a partner because of unbearable bed etiquette, and Gen Z topping the list of those who are most likely to have split for this reason (25%). Despite this, over half (55%) of those in a relationship say they have different sleeping habits and preferences to their partner, with almost a third (29%) admitting they get a better night’s sleep when their partner isn’t in bed with them.
The research also shows that the humble duvet appears to be a key source of contention for couples, with 46% of couples sharing that their partner hogging the duvet is their biggest source of stress. Disturbed sleep (31%) and fidgeting (29%) were also identified as key culprits in the battle for a good night’s rest.
“At IKEA, we believe everyone deserves a good night’s sleep – so we’re excited to team up with Breeze to help those looking for love to find someone they can sleep soundly with. We’ve used our Six Sleep Essentials to help lucky singles find their sleep soulmate. Regardless though of your relationship status, we offer products and services to ensure everyone can rest easy in a world to designed to stop you from sleeping. No matter your lifestyle, environment – or partner – we’re dedicated to making sure you fall in love with your sleep environment through our full range of sleep products and services.”
Tania Douglas, Commercial Activity Leader
Breeze Co-Founder, Marsha Goei, said: “Breeze is dedicated to helping people find meaningful connections in real life. We’re excited to partner with IKEA to create a truly special dating experience that celebrates the magic of finding someone who is genuinely compatible.”
To be in with a chance of meeting ‘the one’ over an in-store IKEA date this Valentine’s Day, Breeze users and others can register directly via breeze.social/ikea by February 10th. Fill in your details and bedroom preferences, and IKEA and Breeze will make you a match(ress) made in heaven.
Willing participants must be available on Friday 14th February from 5-8 PM for a date at the relevant IKEA store. Breeze’s expert matchmakers will personally select the 9 couples based on their compatibility by February 11th.
Then get ready to meet your match! Winners will receive an email with their date’s image, name, age, dating bio, and compatible sleeping habits. You’ll have 24 hours to say “yes” to this dream date!
The research also reveals the biggest bedroom icks when it comes to sleeping with a new partner. Loud snoring coming out on top (53%), along with dirty bedding (37%), stealing the duvet (35%), excessive tossing and turning (34%) and leaving crumbs in bed (33%).
The research also shows the UK’s Top 10 ‘bedroom icks’ when sleeping with a partner:
- Loud snoring (50%)
- Dirty bedding (37%)
- Stealing the duvet (35%)
- Excessive tossing and turning (35%)
- Leaving crumbs in bed (33%)
- Loud breathing (29%)
- Hiding food under the pillow (23%)
- Messy bedroom (23%)
- Morning breath (22%)
- Sleep talking (18%)
This February, IKEA will also be hosting a range of exclusive offers and events for IKEA Family Members, focused around IKEA’s Six Sleep Essentials, so everyone can discover the secrets of a great night’s sleep.
From 14th February until 2nd March, IKEA Family Members can get up to 30% off selected bedroom furniture, including chests of drawers, bedside tables and standalone wardrobes.
What’s more, over February half term, there will also be a range of fun activities for the whole family to learn about the benefits of a great night’s sleep. To see which events are taking place at your local store, visit your local IKEA events page here.
Becoming an IKEA Family member is free and easy to sign up to via the IKEA website in minutes, unlocking access to a range of exclusive deals and benefits. From special discounts to priority access to events and workshops.
For more information visit IKEA.co.uk.
