Get ready to experience a taste of history this summer. BACARDÍ & Coca-Cola, the classic cocktail, is now available in a convenient, perfectly mixed ready-to-drink can.
This exciting collaboration perfectly blends the light, smooth taste of BACARDÍ rum with the delicious taste of Coca-Cola, capturing the timeless appeal of this beloved cocktail, making it ideal for park picnics, garden gatherings, and laid-back weekends.
Exactly 125 years ago, the two brands first came together in a landmark moment in cocktail history. In 1900, at the American Bar in Havana, BACARDÍ rum was mixed with Coca-Cola and a squeeze of fresh lime to create the first ever Cuba Libre, a cocktail that took off around the world and quickly established itself as a classic.
The BACARDÍ & Coca-Cola RTD now offers consumers a hassle-free way to enjoy this iconic cocktail, available nationwide across the UK. This new serve perfectly aligns with the growing demand for premium, pre-mixed drinks, delivering a classic taste in a modern format.
Ioanna Topali, Marketing Director Alcohol Ready to Drink at Coca-Cola,
“Bringing people together and creating refreshing moments of connection is what our brand stands for. Our collaboration with Bacardi, a company synonymous with premium spirits and making moments matter, allows us to do just that in a truly exciting new way. The BACARDÍ & Coca-Cola ready-to-drink cocktail delivers the classic, perfectly balanced taste that people love, pre-mixed for ease but without compromising on quality.”
Ignacio Del Valle, Bacardi Regional President for Europe, Latin America & the Caribbean, said:
“This is a powerful pairing serving consumers exactly what they have been asking for. They love the quality and convenience of RTDs and they love BACARDÍ & Coke. Like all great cocktails, the BACARDÍ & Coke is timeless and today consumers are as much in love with the cocktail’s fantastic taste as they were more than a century ago,” says Del Valle. “There is no better combination than BACARDÍ rum and Coca-Cola. It’s as true now as it was 125 years ago.”
The BACARDÍ & Coca-Cola serve is more than just a drink; it’s an experience. It’s a taste of history, a celebration of two iconic brands, and a convenient way to enjoy a cocktail classic. Find it at retailers nationwide, and toast the 125th anniversary of a perfect pairing.
Offering Choice Responsibly
The BACARDÍ & Coca-Cola RTD adheres to responsible marketing practices held by The Coca-Cola Company and Bacardi Limited. The 330ml cans with 5% alcohol by volume (ABV) include clear responsibility symbols stating that the drink is to be enjoyed only by consumers of legal drinking age.
