Altos Tequila has launched a range of margarita-based ice lollies featuring herbs, chillies and edible bugs following new research which reveals that British adults have more adventurous tastes today than at any other time in history.
The tequila brand polled 2,000 UK adults in the study which shines a spotlight on the evolution of the British palate. The results show that four in ten adults (46%) say they like to push flavour boundaries using spices, herbs and unusual ingredients while 21% admit they are keen to try something new at least once a week.
The findings suggest that we feel most experimental between the ages of 18 and 24. But adventurous tastes are not restricted to the young as a whopping 79% of all Brits admit they would ‘give anything a go’.
The study also revealed we’re creative when it comes to our drinks – in fact over half (59%) of Brits claim their favourite cocktail twist is adding edible gold flakes!
The Mexican margarita was crowned the nation’s favourite cocktail, as well as the most versatile. And one in three Brits (36%) admit they are open to shaking up their tequila-based drinks with unique ingredients including hot chillies (62%), fermented fruit (56%), tequila worms (14%), and even crunchy grasshoppers (18%).
