This Pride Month, Tinder is bringing back its sold-out collaboration with designer Willy Chavarria with new designs as part of its “How We Love Is Who We Are” campaign. Additionally, Tinder is also reintroducing its annual in-app Pride profile stickers, transforming self-expression into real-world impact. Tinder will donate $1 USD to the Human Rights Campaign (HRC) for every Pride sticker added to a profile, up to $50,000 USD, supporting LGBTQIA+ rights and celebrating queer love and identity, online and off. As part of this year’s Pride campaign, Tinder will contribute a total of up to $100,000 USD to HRC.
According to 2024 data collected by Tinder, Tinder saw a 66% increase in total queer matches when compared to the prior year, reflecting a powerful shift toward greater visibility and connection within the LGBTQ+ community internationally. This growth is more than a statistic; it’s a reflection of evolving identities, stronger representation, and a generation unapologetically seeking love, connection, and community on their own terms, all while claiming “How We Love Is Who We Are”.
“Pride is a powerful reminder that love in all its forms deserves to be seen, celebrated, and protected, in fact, our data showed that 30% of all matches on Tinder are between LGBTQ+ users—the highest proportion in the app’s history. With new Pride in-app stickers and our limited-edition ‘How We Love Is Who We Are’ collection, we’re proud to turn self-expression into action—honouring and celebrating our LGBTQIA+ users and helping fuel real change with the HRC.”
Melissa Hobley, Chief Marketing Officer at Tinder.
“Fashion isn’t just style—it’s a mirror of our times and a catalyst for change,” said fashion designer Willy Chavarria. “In our second collaboration with Tinder and the HRC, we’re harnessing the power of fashion to spark conversation, challenge convention, and boldly affirm identity. This campaign is a celebration of love in all its forms—and a powerful reminder that visibility is a form of resistance.”
“This partnership is a reflection of what’s possible when creativity meets purpose,” said Kelley Robinson, President of the HRC. “Fashion has always been a space for queer expression, and now—with the support of Willy Chavarria and Tinder—we’re using that space to uplift the community at a time when visibility and solidarity matter more than ever. The LGBTQ+ community is strong, vibrant, and united—and together, with our allies, we will keep pushing forward toward full equality and liberation.”
This collaboration is a celebration of unity, resilience, and the right to love without limits. Tinder, Willy Chavarria, and the HRC are joining forces to imagine—and fight for—a world where every identity is honoured, and every love story has the freedom to thrive. The “How We Love Is Who We Are” collection will also be available for purchase globally on Willy’s global shop, WillyChavarria.com.
A New Era of Digital Pride
Tinder is bringing back fan favourite in-app stickers and introducing new options—Happy Pride, Proud, Ally, Protect Trans People, Pride Flag, and Shine On. For every sticker added to a user’s profile in June, Tinder will donate $1 USD to the Human Rights Campaign (HRC), up to $50,000 USD—contributing to a total donation of up to $100,000 USD to HRC.
Tinder’s Pride stickers are available now through July 1. Users can add, change, or remove a sticker by heading to the Stickers section in the Edit Profile screen.
