Following the success of the previous year, multi-award-winning hotel, Hilton London Bankside, is once again partnering with the much-loved children’s toy brand, Melissa & Doug, for a family-friendly collaboration throughout summer 2024.
Launching on Friday 19th July, this beloved partnership will see the hotel install an exciting, food-themed pop-up play area for all kids to enjoy, as well as offering Melissa & Doug in-room gifting for families staying at the hotel.
Located just off the hotel’s lobby, The pop-up play area will feature a plentiful selection of Melissa & Doug’s popular foodie-themed toys, making it the perfect place for little ones to delve into their own culinary toy world where young imaginations can run wild. The area will include the likes of Melissa & Doug’s Ice Cream Counter, Slice and Stack Sandwich Counter, Snacks and Sweets Food Cart, Shopping Trollies, Slice & Bake Cookie Set, Taco Fill & Spill and more.
Alongside the pop-up play area, the collaboration will also see Hilton London Bankside and Melissa & Doug surprising young guests with a delightful range of in-room gifts to keep the fun going throughout their stay. Families who book a room with children will find Melissa & Doug arts and crafts sets waiting in their rooms upon arrival. These gifts are sure to captivate little ones, making their stay magical from the moment they arrive!
Melissa & Doug is the UK’s number one wooden toy brand*, known for creating well-crafted toys that are developed with care to be passed down from generation to generation or shared family to family. From classic wooden toys to realistic pretend play sets, Melissa & Doug products inspire creative thinking through screen-free, open-ended play
The partnership is welcomed back by Hilton London Bankside as a consistent effort to reaffirm the hotel’s commitment to creating the ultimate family-friendly destination in the heart of the capital.
Hilton London Bankside is situated in the vibrant cultural hub of London’s Bankside, moments from iconic London attractions, including the Tate Modern, The Shard, Shakespeare’s Globe Theatre, and that foodie favourite, Borough Market. This prime location offers guests an incredible base from which to explore London this summer.
The pop-up play area and in-room gift offering will be available for guests of the hotel to enjoy from Friday 19th July until Sunday 1st September 2024
