Red Bull Media House is redefining gaming media with the launch of GAMEPOP: The Culture of Play, a premium new bookazine that positions video games firmly within the wider cultural conversation. Designed as a richly produced, book-like publication, GAMEPOP explores gaming not just as entertainment, but as a creative force shaping fashion, music, storytelling and digital communities worldwide.
Set to debut at the Red Bull Tetris World Final in Dubai from December 11–13, GAMEPOP will also make an appearance at The Game Awards on December 11, before rolling out through select international retailers in the weeks that follow. The launch cements gaming’s place alongside film, art and music as a defining pillar of modern pop culture.
A premium bookazine for modern gaming culture
Spanning 180 pages, GAMEPOP brings together an impressive mix of global creative voices. Contributors include legendary Japanese game designer Hideo Kojima, leading DC Comics creators, and the Oscar-nominated team behind Grand Theft Hamlet. The publication also features writers and artists whose work has appeared in Vogue, reinforcing the bookazine’s cross-cultural ambitions.
Alongside these contributors, GAMEPOP spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and professional fighting game athlete MenaRD. Together, they represent the diversity of voices driving today’s gaming scene.
Gaming as culture, not a silo
Rather than treating gaming as a standalone medium, GAMEPOP examines how games influence – and are influenced by – wider cultural movements. Through original photography, long-form journalism, illustration and striking visual essays, the bookazine explores the intersections between gaming and global trends in style, music, movement and performance.
Interactive storytelling and a collectible first
GAMEPOP also leans into interactivity. The debut issue includes a bespoke Choose Your Own Adventure story created exclusively for the launch, blurring the line between reader and player.
For collectors, a limited-edition run of just 150 copies pushes the concept even further. Each collector’s edition features a fully functioning Tetris® device embedded directly into the cover – an industry first that transforms the magazine itself into an object of play.
A bold statement for the future of gaming media
With GAMEPOP, Red Bull Media House is making a clear statement about the future of gaming journalism. By combining premium print design, cultural analysis and interactive elements, the bookazine challenges traditional ideas of what a magazine can be – and who gaming media is for.
As video-game culture continues to shape everything from fashion runways to film narratives, GAMEPOP positions itself as an essential artefact for anyone interested in where play meets culture.
To find out more about Red Bull and its creative projects, visit https://www.redbull.com.
