As the sun sets on summer, Aperol, Italy’s iconic orange bittersweet aperitif, is ensuring the nation can toast the final long weekend in vibrant style. This Bank Holiday Weekend (Friday 22nd to Sunday 24th August), the brand is teaming up with Uber Eats, to launch the “Golden Hour Spritz Service” delivering everything needed for a perfect al fresco Aperol Spritz moment in homes, gardens, or parks – without any of the prep.
Available in London, Brighton and Bristol, each kit contains everything needed for the perfect spritz moment to share with friends : x4 bottles of the newly launched Aperol Spritz Ready-to-Serve, a picnic blanket, perfectly prepared glassware, ice, and fresh orange slices — plus a snack pairing of cult favourite snacks olives and crisps to complement the bittersweet flavours as well as suncream to protect you from UV whilst you sip. Designed for sharing with friends and family, the hamper makes it easy to enjoy a bar-quality aperitif moment at the touch of a button.
In a first-of-its-kind experience, select orders will arrive with an Italian bartender, delivering the first pour alongside the Uber Eats courier. Whether enjoyed at a local park on a picnic blanket, on a city balcony, or in your own back garden, it’s the ultimate way to toast the last summer long weekend in style.
Loris Contro, Italian Icons Brand Ambassador at Campari Group UK comments:
“The Aperol Spritz is more than just a drink; it’s about creating a ritual of togetherness. With the ‘Golden Hour Spritz Service,’ we’re bringing that shared experience directly to people’s doors, with our new Ready-to-Serve format ensuring everyone can enjoy a bar-quality Aperol Spritz. The kit goes beyond just the serve, providing all the ingredients for a perfect al fresco aperitivo moment with friends and family, from the perfectly prepared glassware to the ideal snack pairings.”
Katie Hunter, Head of Grocery & New Verticals at Uber Eats UK, said,
“Whatever the occasion, planned or last minute, Uber Eats is your ultimate party partner. From snacks to spritz, with the perfect garnish, chilled ice and party-ready glassware, we deliver it all straight to your door, so you can spend less time prepping and more time toasting.”
This new delivery service taps into the growing trend of at-home entertaining, with recent data showing Aperol Spritz’s popularity in the UK cocktail scene, garnering an impressive average of 183,170 Google searches per month. This widespread appeal is especially relevant as the final bank holiday weekend of the summer approaches, with many Brits opting for at-home entertaining. Forty-seven percent of those cutting back on going out are recreating a “night out” in their own homes, and nearly half of brits (47%) are planning BBQ’s or picnics over the summer.
