Bandai Namco Amusement Europe Ltd. the owner of the interactive retail experience Bandai Namco Cross Store celebrated the innovation and evolution of Tamagotchi with the launch of Tamagotchi Paradise at Bandai Namco Cross Store Camden, London and Birmingham, and at official Tamagotchi Shop in Brighton and Ealing on Saturday 12th July.
Available at the official Tamagotchi Shop – only located at Bandai Namco Cross Store, Brighton and Ealing stores – Tamagotchi Paradise had its own in-store event on the day of release (12th July) to celebrate the momentous occasion. Bandai Namco Cross Store offers interactive experiences for all and is the perfect setting for Tamagotchi fans to acquire their new Tamagotchi Paradise and interact with fellow researchers (players) to start breeding and raising their own unique set of virtual pets. Guests at the store on the day were able get involved with photo opportunities such as posing inside a large Tamagotchi Paradise, get hands-on with a Tamagotchi Paradise device, interact with Lab Tama, as well as receive a variety of promotional items whilst stocks last.
“Bandai Namco Cross Store houses the most popular and high-quality Japanese brands Bandai Namco has to offer,” said Rob Cook, Locations Based Operations Director at Bandai Namco Amusement Europe. “With the launch of the new Tamagotchi Paradise in our Tamagotchi Official Shop, we continue to bring the latest and best products to fans with the addition of in-store experiences. Guests have more than products to take away, but fond memories shared with others from activities taking place such as the Tamagotchi Paradise launch event.”
“Tamagotchi Paradise is a new way for fans and newcomers to the brand to experience the iconic play pattern. Tamagotchi is a brand legacy and brings fun to all generations. We’re excited for fans to not only be able to get their hands on the product but enjoy the launch with us in the Cross Store locations.” Priya Jadeja Brand Manager, Bandai UK.
Photo Opportunity (Camden Only)
Ever wondered what it would be like to be a virtual pet? At Bandai Namco Cross Store Camden guests can pose behind the new Tamagotchi Paradise egg to share their experience with friends and family.
Tama Lab (Camden and Birmingham)
Experience and interact with a giant Tamagotchi at Tama Lab at Bandai Namco Cross Store Camden and Birmingham. Tama Lab allows guests to check out the New Tamagotchi Planets currently being researched at Tamagotchi Lab. Ensure to bring along a Tamagotchi you’ve been raising, and you might also receive special items. There are all kinds of ways to enjoy, even if you don’t own a Tamagotchi Paradise device.
Tamagotchi Original (All Stores)
For those who headed on down for when stores opened for the launch of Tamagotchi Paradise on 12th July, as customers who purchased a Tamagotchi Paradise they also can be entered into a lucky draw to receive a free Tamagotchi Original. It’s an opportunity to win a piece of 90s nostalgia with you to care and carry.
*Whilst stocks last.
Tamagotchi Comic Book (All Stores)
Guests who purchased a Tamagotchi Paradise product at official Tamagotchi Shops in-store on 12th July received* a Tamagotchi Comic Book – a fun and vibrant medium to experience learning more about Tamagotchi.
*Whilst stocks last.
Tamagotchi Sticker (All Stores)
All guests who purchased a Tamagotchi Paradise product at official Tamagotchi Shops in-store on 12th July received* an exclusive Tamagotchi sticker to add to their collection.
*Whilst stocks last.
Headbands (All Stores)
Across all official Tamagotchi Shop locations – Bandai Namco Cross Store Camden and Birmingham, Brighton and Ealing stores – all guests who visited in-store on 12th July will receive a free Tamagotchi character headband, either Horhotchi, Meowtchi, or Irukatchi.
*Whilst stocks last.
About Tamagotchi Paradise
Breaking with the traditional classic egg shape with three buttons, the Tamagotchi Paradise is the first Tamagotchi to feature a dial. Designed to enhance interaction, players simply twist it to zoom through four levels of the Tamagotchi World: Space, Field, Tama and Cell, enabling them to become researchers, creating their very own Tamagotchi ‘Paradise’ and raising over 50,000 different characters across 12 species and three environments – land, sea and sky.
Researchers will be able to:
- Nurture – both a microscope and a telescope, different layers of the zoom function unlock different care menus and enable users to participate in traditional nurturing play. They can clean the poop in the field and turn it in to biofuel for space travel; feed Tamagotchi delicious food; make them feel better and even see Tamagotchi which have passed away. Playing games will earn Gotchi points which can be traded in the shop.
- Grow – depending on the environment, first generation characters grow legs, fins, wings and more, developing into one of 50 characters across 12 species. ‘Lab Play’ mode enables the creation of even more Tamagotchi characters, passing on the parents’ genes to the next generation, to breed a total of 50,000 different Tamagotchi. Each character looks and grows like a real living creature and the more users play, the richer the Tamagotchi Paradise becomes.
- Connect – contact communication allows users to connect and play with pals without the need for a Bluetooth or Wi-Fi connection. They simply click the device together with another Tamagotchi Paradise for connective play with friends, and can even cross-breed pets to create hybrids.
Featuring a colour LCD screen, the Tamagotchi Paradise is available in three colours, each dictating the starting field of the Tamagotchi: pink is land, blue is water and purple is sky. As characters are nurtured and cared for, the other lands will unlock.
Tamagotchi Paradise is available from 12th July and is suitable for age 6+.
For more information about Bandai Namco Cross Store visit:
- X – bncrossstoreuk
- Instagram – bncrossstoreuk
- Facebook – BNCrossStoreUK
- TikTok – bncrossstoreuk
- Bandai Namco Cross Store UK Official Website
Or head into the store:
Bandai Namco Cross Store Camden, London
Address:
Provender Building
Units 16-18 / 100–101 Stables Market
Chalk Farm Road
London
NW1 8AH
