This autumn, New York Bakery Co., the UK’s leading authentic bagel brand, is giving shoppers a delicious reason to go pink — and make a difference.
Available exclusively at Asda stores nationwide until 5th November 2025, the brand’s much-loved Cinnamon & Raisin Bagels are turning charitable, with 10% of every pack sold donated to Asda’s Tickled Pink campaign — supporting Breast Cancer Now and CoppaFeel!.
A Sweet Way To Show Support
A firm family favourite, New York Bakery Co.’s Cinnamon & Raisin Bagels are known for their gently spiced sweetness, juicy raisins, and chewy New York–style texture — made the authentic way, by boiling then baking. Whether toasted with butter for breakfast, topped with cream cheese, or enjoyed as a mid-day pick-me-up, it’s the perfect little treat that helps make a big impact.
Making A Real Difference
Since launching in 1996, Tickled Pink has raised over £90 million to fund life-saving breast cancer research, awareness, and support services. With breast cancer remaining the most common cancer among women in the UK, and around 56,800 new cases each year, every pink pack purchased helps fund vital work towards earlier detection and better treatment.
This marks the second year that New York Bakery Co. has proudly supported the Tickled Pink campaign — showing that good taste and good causes can go hand in hand.
Find It In Stores Now
The Tickled Pink Cinnamon & Raisin Bagel is available now in Asda stores nationwide, priced at £1.47 per 5-pack. You can also explore New York Bakery Co.’s wider Asda range, including The Original, Sesame, Wholemeal, Red Onion & Chive, Everything, and their new NYC Subs, bringing the authentic taste of New York to UK kitchens.
To learn more, visit newyorkbakeryco.com or follow the conversation on social media using #TickledPink and #GoPinkWithNYB.
