Cult Beauty has partnered with Korean skincare favourite Glow Recipe for two days of fruit-filled thrills in Soho, celebrating their launches of the rejuvenating Blackberry Retinol Serum and the irresistible holiday collection.
The pop-up, taking place on Saturday 12th and Sunday 13th October, will invite beauty lovers and curious explorers into The Glow Library, a trove of Glow Recipe treasures devoted to maintaining that fresh glow throughout the colder season.
The experience will feature a number of exciting activities for its guests. Skincare experts will be at hand to offer exclusive and personalised 1-1 consultations and hand out complimentary samples, while visitors are invited to browse and shop their Glow Recipe favourites, including the new Blackberry Retinol Serum, the brand’s watermelon heroes, and the holiday collection. Everyone who shops will receive a 20% discount code to use on their next Glow Recipe purchase on Cult Beauty.
Guests can stay refreshed with the ‘pick-me-up’ refreshment fridge in the shape of iced coffees and matcha lattes, and make the experience truly memorable with the Glow Photobooth with their friends.
If that wasn’t incentive enough, three lucky visitors each day will receive a Golden Library Pass, winning a free Blackberry Retinol Serum, set to be a fan favourite of the truly Cult brand.
If you’re around Central London, don’t forget to look out for the Glow Recipe x Cult Beauty taxis whizzing around the city from early October to late November – even the taxis are celebrating this exciting new launch!
You can find the Glow Library pop-up at 15 Bateman Street, London W1D 3AQ, on Saturday 12th October between 10:00 and 18:00, and on Sunday 13th October between 11:00 and 17:00.
