Schweppes, the iconic British mixer brand, is thrilled to announce global star Lucien Laviscount – famed for his roles in hit TV shows and movies across the world – as its new brand ambassador.
As connoisseurs of carbonisation since 1793, Schweppes has been innovating for over 200 years – crafting a superior range of quality mixers from flavoured tonics to crisp lemonades. Now, building on this rich heritage, for the first time, Schweppes is partnering with Lucien to bring some modernity and attitude to the brand. Over two captivating short films, Lucien plays the ultimate host, bringing together an eclectic group of friends for intimate gatherings that unfold across the seasons.
“When I’m not filming, I’m all about getting together with friends and family for perfectly mixed drinks and good vibes. Schweppes has always been my go-to mixer for those long, sun-drenched days – that crisp fizz just adds a touch of elegance to any moment. I’ve been loving the new purple Tropical Soda – it tastes and looks amazing. It’s going to be the drink of the summer.”
Lucien
The first episode, launching today, sees Lucien artfully curate a stylish summer soiree with a playful twist. The short film beautifully encapsulates those feelings of endless summer days, that can be enjoyed with one of a variety of Schweppes serves.
Commenting on the partnership, Marina Nastyushenko, Senior Marketing Manager at Schweppes said, “Lucien’s trademark charm and charisma really do make him our perfect partner. We’re proud to play an important role in so many people’s socialising moments; bringing people together over great tasting drinks is at the heart of what we do. Collaborating with Lucien is a natural fit as he shares our passion for connecting people, and he brings just the right amount of attitude – helping us to stay at the forefront of socialising for many years to come.”
