To celebrate the arrival of its new Specials range to supermarkets this week, PizzaExpress, the nation’s number one chilled pizza brand, has launched a nationwide call-out for a budding taste-tester to step into the brand-new role of ‘CE-Dough’.
Yes, PizzaExpress is giving one lucky pizza fan the chance to embark on the ultimate side-hustle – to be paid to eat pizza. The role has been created to celebrate the brand-new 11″ Specials range that lands in supermarkets this week, which brings more iconic restaurant flavours to supermarket shelves including the iconic Margherita Speciale, Pollo Ad Astra and Hot Honey Dough Balls.
The successful applicant will earn the rightful title of ‘CE-Dough’ and play a vital role in shaping future supermarket launches for the brand, as well as being granted access to behind-the-scenes product development and a free supply of PizzaExpress supermarket pizza, Dough Balls, dressings and more, plus receive a £1,000 gift card to use at PizzaExpress restaurants.
The announcement of the new role comes as new research by the brand revealed that over a third (34%) of people would choose ‘professional taste tester’ as their dream side hustle, with ‘pizza’ (39%) coming in the top two food & drink items that people would choose to taste test for. What’s more, almost half of respondents wish they could do something more fun for work (44%), with 65% believing they already have what it takes to take on the role of professional pizza taste tester.
In a job description issued by the brand, the chosen applicant will need to be a true pizza enthusiast and will play a vital (and delicious) role in shaping the future of PizzaExpress’ supermarket range. The chosen candidate will be required to have ‘strong opinions on crust thickness, topping combos and the perfect hand-stretched base’.
To apply, budding CE-Doughs should send a short video of themselves explaining why they feel they’d be a good fit for the role and most importantly, why they already love PizzaExpress supermarket range so much to PizzaExpress’ Instagram DMs by Wednesday 1st October.
Richard Mills, Retail Director at PizzaExpress, said:
“We know everyone is looking for the perfect side hustle, and we don’t think there’s a better one than this. We’re constantly testing and trialling new recipes in our kitchen, but there’s no tougher (or tastier) test than putting our creations into the hands of real pizza lovers. Our new Specials pizzas already include a Margherita Speciale which has been rated the Margherita of choice for 80% of those who sampled it in blind tastings, but with this new role, we’re really putting our range to the test. We want to see who’s got the palate, passion and personality to help us level up our next launch – and continue to ensure our supermarket range is every bit as delicious as what you’d find in our restaurants.”
Whether it’s pizza night with family, friends’ night in, or a solo treat, the new range, landing in Sainsbury’s from 24th September, is designed to evoke a genuine PizzaExpress restaurant experience at home and consists of four pizzas, all on a new 11″ base: the Margherita Speciale, Pollo Ad Astra, Pollo American and Quattro Carne. Alongside the pizzas is a new variation of everyone’s favourite golden balls of dough: Hot Honey Dough Balls.
