Gen Z has officially torn up the dating rulebook in 2026 — and Valentine’s Day is finally catching up. From Sneaky Links and Talking Stages to Throuples and Ethical Non-Monogamy, young Brits are embracing fluid, label-light relationships that prioritise authenticity over tradition. The problem? Valentine’s gifting hasn’t always reflected that reality.
Enter Deliveroo, which is rethinking romance this February with the launch of ‘New Arrangements’ — a limited-edition Valentine’s bouquet collection designed to celebrate modern dating in all its wonderfully unconventional forms.
As dating culture evolves, so does how we express affection. And according to new research from Deliveroo, nearly two-thirds (64%) of young Brits plan to give a gift this Valentine’s Day, with flowers still reigning supreme (63%). Yet for many, the classic dozen red roses just doesn’t cut it anymore.
Why Traditional Valentine’s Gifts Are Getting the Ick
While gifting remains popular, 39% of young Brits admit they struggle to find a present that actually suits their relationship, and almost a third (32%) are actively rejecting cliché Valentine’s Day options in favour of something more personal. In fact, 33% say they’ve experienced “the ick” after receiving a gift that didn’t match the vibe of their relationship.
It’s no surprise, then, that Valentine’s Day — once built around rigid ideas of romance — is undergoing a Gen Z glow-up.
Deliveroo’s ‘New Arrangements’: Bouquets for Every Situation-ship
Deliveroo’s ‘New Arrangements’ collection reflects the realities of modern dating, offering bouquets curated for everything from low-key flings to fully-fledged polycules.
Designed by Kaiva Kaimins, founder of cult-favourite floral studio LoverGirl, and shaped by insights from dating expert and author Oloni, each bouquet is a visual love letter to how young people actually connect today.
The Talking Stage
Early, exciting, non-exclusive dating
A soft, pastel-toned bouquet that captures the butterflies and blurred lines of early flirtation.
“This stage reflects a desire to explore compatibility without the pressure of commitment,” Oloni explains. “It’s about understanding where you stand before defining the relationship.”
The Sneaky Link
A low-key, secret connection
Dark, moody florals featuring a hidden Black Baccara rose — subtle, intimate, and deliberately discreet.
“This dynamic allows intimacy without expectation,” says Oloni. “It’s connection without forcing labels before people feel ready.”
The Non-Demi Curious Semi-Binary (NDCSB)
A playful, label-free approach to attraction
An open, sculptural arrangement that’s unapologetically itself.
“NDCSB went viral because it embraces curiosity over rigid rules,” Oloni notes. “It’s about seeing where a connection goes.”
The Ethical Non-Monogamy Bouquet
Consensual relationships with multiple people
Blues and pinks symbolise honesty and openness, with pampas grass representing transparency.
“Dating is becoming more intentional,” says Oloni. “People are redefining connection through communication and emotional awareness.”
The Throuple
A romantic relationship between three people
Three reflexed roses, each blooming 33.3% larger, symbolising equality and shared love.
“These dynamics challenge the idea that love must be exclusive to be meaningful,” Oloni explains.
Flowers Are the Ultimate Green Flag — Even for Sneaky Links
Despite shifting timelines and relationship labels, flowers remain a universal sign of affection. Deliveroo’s research shows that 64% of young Brits think flowers are appropriate on a first date, while 78% believe they’re a green flag even for Sneaky Links and Talking Stages.
Whether it’s after one date, a first kiss, or something more casual, flowers are proving that romance doesn’t need rigid rules — just intention.
“Romance is evolving, and it’s time our gifts caught up,” says Oloni. “Deliveroo’s ‘New Arrangements’ don’t reject romance — they redefine it.”
Where to Order Deliveroo’s Valentine’s Bouquets
The ‘New Arrangements’ bouquets are available for £10 via the Deliveroo app from 12–14 February, with delivery straight to your door.
Participating florists include:
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Floritta (London)
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Moss & Maple (Manchester)
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Flowers by Oz (Birmingham)
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Flowers Unlimited (Brighton)
With Valentine’s Day demand soaring — last year, Deliveroo delivered flowers every single hour — early ordering is strongly advised.
And if these bouquets aren’t your vibe? Deliveroo has hundreds of florists across the UK, offering everything from traditional arrangements to bold, modern alternatives.
Not every love story looks the same — and now, neither does Valentine’s Day.
Explore the full collection via the Shopping tab on the Deliveroo app or website.
