West Yorkshire’s iconic Brontë Country is capturing hearts like never before, emerging as one of the UK’s most sought-after romantic destinations. With the upcoming release of Emerald Fennell’s film Wuthering Heights, in cinemas 13th February just in time for Valentine’s Day, Airbnb data shows interest in West Yorkshire is skyrocketing — Valentine’s searches are up 67%, signalling a new fascination with the moorlands among UK Gen Z travellers.
Set-Jetting Puts West Yorkshire in the Spotlight
Travel trends are shifting as audiences increasingly seek out destinations seen in period dramas, with 40% of UK adults now choosing trips inspired by films and TV shows. West Yorkshire has emerged as a top destination for lovers of literary romance and brooding landscapes, largely because much of Wuthering Heights was filmed there. Searches for Airbnb stays in Haworth, the historic Yorkshire village where the Brontë sisters lived and wrote, have surged over 200% this winter compared to last year.
For travellers looking to immerse themselves in the story of Cathy and Heathcliff, West Yorkshire offers more than scenery — it offers a chance to step directly into the passionate, tumultuous world of one of literature’s greatest love stories.
Experience Wuthering Heights Like Never Before
Emerald Fennell’s bold and original take on Wuthering Heights brings Cathy and Heathcliff’s epic tale of love, lust, and longing to life. For Valentine’s, Airbnb is offering an exclusive immersive experience: couples can stay in Cathy Earnshaw’s lavish Thrushcross Grange bedroom, inspired by Fennell’s cinematic vision.
This one-of-a-kind stay lets guests live the story, from the intense atmosphere of the bedroom — complete with textured walls, intricate furnishings, and details that evoke Cathy’s presence — to a candlelit dinner in the Thrushcross Grange dining room serving traditional Yorkshire dishes.
Romance on the Moorlands
The experience extends beyond the rooms, with a curated itinerary blending cinematic passion with West Yorkshire’s natural beauty:
-
Horseback Ride Across the Moorlands: Explore the dramatic landscapes that inspired Emily Brontë.
-
Yorkshire Afternoon Tea: A taste of local tradition.
-
Intimate Candlelit Dinner: Inspired by Thrushcross Grange and the film’s opulent setting.
-
Private Listening Experience of Charli XCX’s Wuthering Heights: Enjoy tracks written for the film.
-
Overnight in Cathy’s Bedroom: Immerse yourself in the story.
-
Eggs and Soldiers Breakfast: A playful nod to the film’s details.
-
Visit to the Brontë Parsonage Museum: Discover the home of the Brontë sisters and their literary legacy.
The immersive stay will be available for three separate bookings for up to two guests each from 27 February to 4 March, entirely free on Airbnb.
Global Buzz for West Yorkshire
Interest isn’t just local — global searches for West Yorkshire over Valentine’s weekend are up 24%, with Gen Z driving a 59% year-on-year increase. The film is inspiring a new wave of “set jetters,” eager to reconnect with romance amidst the moors and experience the drama firsthand.
Dana Nussbaum, Co-Head of Global Motion Pictures Marketing at Warner Bros. Pictures, commented:
“Emerald Fennell’s Wuthering Heights captures not just Cathy and Heathcliff’s passionate romance, but the wild moors that inspired Emily Brontë. We’re thrilled audiences can experience it in cinemas from 13th February and now live it for themselves through Airbnb.”
West Yorkshire’s Economic and Cultural Impact
Airbnb reports that visitor activity in West Yorkshire generates an estimated £12.9 million in direct economic impact. Luke Impett, Partnerships and External Affairs for Northern Europe at Airbnb, adds:
“This is the first time Airbnb has created an experience of this kind in West Yorkshire. Cathy’s Bedroom gives guests a chance to experience the story — and fall in love with the region — in a way only Airbnb and Wuthering Heights can.”
VisitBritain CEO Patricia Yates highlights how film tourism boosts the UK:
“Film and TV bring Britain’s places and stories to life, inspiring visitors. Over 9 in 10 potential tourists want to visit real-life film and TV locations, and West Yorkshire is perfectly placed for future set-jetters.”
About Wuthering Heights
From Warner Bros. Pictures and Academy Award- and BAFTA-winning filmmaker Emerald Fennell, Wuthering Heights stars Margot Robbie as Cathy and Jacob Elordi as Heathcliff. The film, distributed by Warner Bros., is in cinemas nationwide from 13th February 2026.
For couples seeking romance, literary adventure, and a moorland escape, West Yorkshire is now the ultimate destination for Valentine’s — and thanks to Fennell and Airbnb, fans can experience the story in a way that’s as passionate as Cathy and Heathcliff’s love.
