Pizza might be universal, but its price certainly isn’t. According to foodora’s second annual Pizza Index, the cost of a classic Margherita varies wildly across Europe — and in some cities, it’s actually getting cheaper.
The leading European delivery platform has analysed pizza orders from 2024 and 2025 across Austria, Hungary, Czechia, Norway, Sweden and Finland, using the humble Pizza Margherita as a benchmark to track price trends, inflation pressures and where diners can still score a bargain.
“In a shifting economic environment, our goal is to connect customers with the best possible value,” says Herbert Haas, Chief International Officer at foodora. “While some national medians have adjusted, customers can still find incredible deals through discounts, campaigns and PRO membership offers.”
Learn more about foodora via its official site: https://www.foodora.com
The 2026 Pizza Index: What’s Changed Across Europe?
On a macro level, the 2026 Pizza Index shows a 7.75% increase in median pizza prices across all six countries combined. The average Margherita rose from €11.10 in 2024 to €11.96 in 2025, reflecting wider inflationary pressures — from rising ingredient costs like wheat, tomato and cheese to increased energy and water expenses.
However, the data also reveals something more encouraging: several major cities are bucking the trend, with prices falling thanks to local competition and more efficient delivery networks.
Median Pizza Prices by Country
| Country | 2025 Median | 2024 Median | YoY Change |
|---|---|---|---|
| Hungary | €8.75 | €7.46 | +17.3% |
| Czechia | €9.47 | €8.49 | +11.5% |
| Sweden | €10.94 | €11.20 | –2.3% |
| Austria | €11.50 | €9.50 | +21.1% |
| Finland | €13.50 | €13.80 | –2.2% |
| Norway | €17.60 | €16.15 | +9.0% |
Northern Europe tells a tale of stability, with Sweden and Finland recording slight price drops year-on-year. Meanwhile, Central Europe remains the most affordable, with Hungary and Czechia keeping median prices comfortably under €10 — despite double-digit increases.
Austria stands out with the biggest national rise (+21.1%), but city-level data tells a more nuanced story.
City Spotlight: Where to Find the Cheapest Pizza
If you’re chasing value, it pays to zoom in. The Pizza Index shows that local city markets often offer better deals than national averages.
Europe’s Biggest Price Drops
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Bergen, Norway leads Europe with a 15.85% decrease, bringing the median price down to €15.72
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Göteborg, Sweden follows closely with a 15.81% drop to €11.93
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Vienna, Austria saw prices fall 8.46% to €11.90
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Graz, Austria dropped 4.17% to €11.50
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Budapest, Hungary dipped 5.44% to €9.21
Meanwhile, Szeged, Hungary officially takes the crown as Europe’s cheapest pizza city, with a Margherita costing just €8.50 — the lowest across all six countries analysed.
On the other end of the scale, Lillestrøm, Norway saw the most dramatic shift, jumping from the country’s cheapest city in 2024 to the most expensive in 2025. A pizza here now costs €19.12, more than double the price in Szeged.
