Luxury fashion house ETRO has revealed the interior design of ETRO Residences Phuket, offering the first official glimpse into the brand’s debut residential development in Southeast Asia. Nestled within Phuket’s exclusive Gardens of Eden enclave, the project introduces a refined vision of branded living shaped by nature, craftsmanship and experience-led design.
The launch reflects a wider global shift towards lifestyle-focused luxury homes, where design, wellness and environment are as important as prestige.
Italian design DNA meets coastal resort living
Developed by Amal Development and designed by global branded real estate specialists The One Atelier, ETRO Residences Phuket translates the Italian fashion house’s expressive design language into architecture and interiors inspired by Phuket’s lush surroundings.
Rather than a traditional urban luxury scheme, the residences are conceived as a coastal, resort-style retreat, seamlessly blending ETRO’s eclectic heritage with the island’s natural rhythms. This approach mirrors a broader evolution in high-end property design, explored in our travel and interiors features.
Limited-edition living in Southeast Asia
Comprising just eight exclusive residences, the project is one of the most private and refined branded residential offerings in Southeast Asia. The collection includes:
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Three-bedroom apartments of approximately 222 square metres
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Three-bedroom penthouses spanning around 438 square metres
This ultra-limited scale positions ETRO Residences Phuket as a flagship development, setting a new benchmark for branded luxury living in Thailand while reinforcing the country’s rising influence in the global luxury real estate market.
Residences shaped by light, lifestyle and landscape
Newly released interior renders reveal how ETRO’s signature visual codes — colour, texture and pattern — have been reimagined for a residential setting. Created by The One Atelier, the interiors balance bold expression with calm spatial clarity, allowing light, proportion and materiality to take centre stage.
Italian craftsmanship is evident throughout, from bespoke furnishings by ETRO Home Interiors, developed in collaboration with the ONIRO Group, to sculptural forms and custom detailing inspired by the brand’s extensive textile archive.
Velvet upholstery, artisanal wood finishes and marble surfaces add richness and tactility, while curated palettes of ocean blues, forest greens and sun-washed neutrals echo Phuket’s jungle, sand and sea. The result is fashion interpreted as lifestyle — a defining theme across modern branded residences.
A private sanctuary within the Gardens of Eden
ETRO Residences Phuket is located at the heart of the Gardens of Eden, a 33-acre master-planned sanctuary where over 70 per cent of the land is dedicated to nature. Tropical gardens, shaded walking trails and tranquil lakes create an immersive environment focused on wellbeing, privacy and connection to the outdoors.
Just moments from the pristine sands of Bang Tao Beach, one of Phuket’s most refined coastal areas, the development enjoys a rare west-coast location bordered by forest and sea. Despite its secluded feel, residents remain close to the island’s renowned cultural, culinary and lifestyle destinations.
Amenities designed as experiences
Amenities at ETRO Residences Phuket are designed to engage the senses rather than simply impress. Residents can enjoy:
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Yoga lawns and meditation trails
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A sequence of pools, including rainforest pools, long lake pools and beachfront swimming areas
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Concierge services and personalised wellness programmes
Curated brand moments further connect residents to ETRO’s wider world of fashion, art and culture, while maintaining an atmosphere of discretion and retreat.
Leadership perspectives on branded living
Fabrizio Cardinali, CEO of ETRO, explains:
“ETRO has always stood for boldness, quality craftsmanship, and self-expression. With ETRO Residences Phuket, we wanted to transform these values into a lifestyle experience that feels authentic and deeply connected to our DNA.”
Aleksandr Chuvalov, CEO of Amal Development, adds:
“Gardens of Eden was created as a sanctuary for residents, a place where architecture, landscape and wellbeing coexist in balance. ETRO Residences Phuket embodies this philosophy.”
Meanwhile, Michele Galli, CEO of The One Atelier, highlights the emotional focus of modern branded homes:
“Branded living today is about creating environments that resonate emotionally through lived experience — where every surface and space has been carefully considered.”
A new benchmark for luxury living in Thailand
With its blend of Italian design heritage, tropical landscape and experience-led amenities, ETRO Residences Phuket represents a new chapter in branded residential living — not only for ETRO, but for Southeast Asia’s evolving luxury property scene.
For more information, visit etroresidencesphuket.com.
