Global music icon Elton John is bringing a new kind of sparkle to the world of non-alcoholic drinks with the launch of Elton John Zero, a premium 0% sparkling wine created to celebrate togetherness—without compromise.
Designed for those who want to live life to the full while feeling good the next day, Elton John Zero Blanc de Blancs is an alcohol-free sparkling wine made exclusively from Chardonnay grapes grown in Northern Italy. From intimate nights in to glamorous evenings out, the new launch offers a refined alternative for mindful drinkers looking for sophistication without alcohol.
A new standard for alcohol-free sparkling wine
Unlike traditional dealcoholised wines, Elton John Zero is produced using a pioneering fermentation process that never generates alcohol at any stage. Instead of yeast, select bacteria are used during fermentation, allowing the wine to mirror the structure, aroma and mouthfeel of a classic Blanc de Blancs—while remaining completely alcohol-free.
This innovative approach results in a brighter, fuller drinking experience that stands apart in the growing 0% drinks market. The brand’s commitment to craftsmanship and innovation has earned the personal stamp of approval from both Elton John and David Furnish.
With crisp acidity and vibrant freshness, the Blanc de Blancs is enhanced by a touch of high-grade green tea extract, adding subtle tannins and texture. Expect elegant notes of apple, citrus blossom and honeysuckle, finished with refined minerality. It’s also vegan and vegetarian-friendly, with just 19 calories per glass—ideal for those seeking a lighter option without sacrificing flavour.
Designed with intention and personality
The bottle design is deeply personal to Elton John. Featuring his signature E Star iconography set against a rich blue backdrop, the aesthetic reflects calm, creativity and timeless style—hallmarks of both Elton’s career and the new generation of premium non-alcoholic experiences.
Speaking about the launch, Elton John said:
“Elton John Zero was born from a simple yet exquisite idea – to create a world where every moment of celebration can be shared by all. Our 0% alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise.”
David Furnish added:
“Champagne has that magical ability to elevate every occasion. When Elton and I talked about how much we now enjoy non-alcoholic options, we wanted to capture that same spirit of joy and celebration. Our Elton John Zero non-alcoholic Blanc de Blancs does exactly that.”
Where to buy Elton John Zero
Elton John Zero Blanc de Blancs will be poured at some of the UK’s most respected dining destinations, including The River Café in Hammersmith and Lilibet’s in Mayfair. The sparkling wine is also available nationwide at Sainsbury’s and online via the official website, priced at £10.00 per bottle.
As the demand for premium alcohol-free drinks continues to rise, Elton John Zero sets a new benchmark—proving that choosing 0% doesn’t mean missing out on celebration, style or substance.
Official website: https://www.eltonjohnzero.com
