Australian dessert brand Lena Lu, known for bringing the ultimate experiential treat bars to peckish shoppers at Primark locations nationwide, has partnered with Sanrio to unveil a limited-edition Hello Kitty and Friends collection, bringing a playful twist to its delicious signature sweets.
Already available in store, the Hello Kitty and Friends range offers a full array of themed treats that are almost too cute to eat. There’s donut pops adorned with chocolate wafer characters and indulgent shakes topped with icing bows and sprinkles, every bite a nostalgic nod to Sanrio’s beloved icons. Fans can enjoy the Hello Kitty Mega Shake, a strawberry soft-serve milkshake finished with whipped cream and a signature chocolate heart, or opt for the Pink Kitty Swirl, a soft-serve-topped donut complete with marshmallow ears. Each treat is beautifully packaged, making them a well-earned treat to delight in during a shopping break.
Beyond its limited-edition collaborations, Lena Lu is all about customisation, offering visitors the chance to craft their own sweet creations at its experiential treat bar. They can choose between fluffy donuts or bite-sized minis as a base, fill them with indulgent flavours like hazelnut or cookies & cream, then top them off with soft serve, sauces, and crumbles for the ultimate dessert – making them as fun as they are delicious.
Lena Lu’s journey began as a small family-run kitchen in Perth, Australia, where generations of bakers perfected the ultimate donut recipe – which remains a closely guarded secret – that ensures every bite is soft, rich, and irresistibly moreish. From its humble beginnings, the brand expanded into the UAE before making its way to the UK, where it quickly gained a loyal following. Now, with locations inside Primark stores and an ever-growing range of decadent treats, Lena Lu is slowly but surely cementing itself as a go-to destination for dessert lovers worldwide.
Here is the full limited edition menu that guests can enjoy for a limited time only, priced from just £2.95:
Donut pops:
- Hello Kitty Donut Pop: white chocolate pop with Hello Kitty chocolate wafer
- Keroppi Pop: green white chocolate donut pop with chocolate wafer Keroppi piece
- My Melody Pop: pink glazed donut pop with chocolate wafer My Melody piece.
- Hello Kitty Sprinkle Pop: donut pop with white chocolate glaze, sprinkles and a Hello Kitty icing bow
Donuts:
- Hello Kitty Sprinkle Donut: donut with white chocolate glaze, colourful sprinkles, icing bow and chocolate love heart
- Pink Kitty Swirl (soft serve tower): donut with delicious strawberry swirl or vanilla soft serve, topped with marshmallow ears, and a pink icing bow
- My Melody Frost: large donut glazed with wafer My Melody piece
- Hello Kitty Glaze: Hello Kitty glazed donut with wafer Hello Kitty character
- Pompompurin Glaze: large donut glazed with Pompompurin wafer character
Shakes:
- Hello Kitty Mega Shake: Lena Lu’s signature shake with strawberry soft serve milkshake, topped with whipped cream, an icing bow and chocolate love heart
You can experience Lena Lu’s indulgent treat bar and get your hands on the limited-edition Hello Kitty & Friends range at Primark locations in Lakeside, Watford, and Oxford Street West. But don’t wait too long – these perfectly pink creations are only available for a limited time!
