Tottenham Hotspur may be struggling to find the back of the net, but Domino’s is making sure someone is still keeping count.
The pizza giant has taken a cheeky swipe at Spurs by installing a giant digital billboard outside Tottenham Hotspur Stadium, tracking the staggering number of Domino’s pizzas delivered since the club last scored a Premier League goal.
According to Domino’s, that figure has now reached a whopping 32,550,933 pizzas – and the counter is still ticking.
The stunt arrives as Tottenham continue their difficult start to the 2026/27 Premier League campaign, with Spurs still searching for their first league goal ahead of Saturday’s clash with Aston Villa.
32.5 Million Pizzas Since Spurs Last Scored
The Domino’s counter is based on the number of pizzas the company says it has delivered since Tottenham’s last Premier League goal on 24 May 2026.
That means while Spurs have been unable to deliver a league goal, Domino’s has apparently been doing quite a bit of delivering of its own.
The enormous digital billboard appeared outside Tottenham Hotspur Stadium on Thursday, September 17, giving passing Spurs fans a rather difficult reminder of the club’s current scoring drought.
The timing is particularly brutal, with Tottenham preparing to face Aston Villa in the Premier League on Saturday, September 19.
The match is scheduled to kick off at 12:30pm at Tottenham Hotspur Stadium, with the fixture being broadcast live on TNT Sports.
Spurs Have Scored – Just Not In The League
There is at least one small technicality for Tottenham fans.
Spurs did manage to find the net in the Carabao Cup earlier this week, scoring against Liverpool. However, that wasn’t enough to prevent a 3-1 defeat, meaning the club’s search for a Premier League goal continues.
Tottenham’s opening four league matches have produced two points, with the side drawing 0-0 against both Nottingham Forest and Everton after defeats to Brentford and Newcastle.
Manager Roberto De Zerbi has acknowledged the difficult start while maintaining that he believes the team can improve once the squad begins to click.
The upcoming Aston Villa fixture therefore arrives with plenty riding on it, particularly with both sides still searching for their first Premier League win of the season.
Domino’s Has Done This Before
This isn’t the first time Domino’s has decided to use Tottenham’s struggles as an opportunity for some football banter.
The pizza brand previously launched a similar stunt in 2025, when it tracked the number of pizzas delivered since Spurs’ last trophy.
Now, more than a year later, Domino’s has brought the pizza counter back – this time with goals rather than trophies being the focus.
And with the counter already sitting above 32.5 million pizzas, Spurs fans may be hoping the team can finally put an end to it on Saturday.
“We Really Didn’t Want To Have To Bring Back Our Pizza Counter”
Domino’s Chief Pizza Counter joked about the return of the stunt:
“We’re sorry Spurs fans, we really didn’t want to have to bring back our pizza counter.”
The brand added that it knows supporting Tottenham can come with plenty of ups and downs, but suggested that perhaps the counter could provide the motivation needed for the team to finally deliver a league goal.
And if Spurs don’t manage it?
Well, at least Domino’s says it will still be ready to deliver something.
Will Spurs Finally Deliver Against Aston Villa?
Tottenham’s meeting with Aston Villa could bring an end to the unusual statistic, with Spurs looking for their first Premier League goal – and first league victory – of the campaign.
For now, however, Domino’s has stolen the spotlight with a billboard that puts the club’s goal drought into perhaps the most ridiculous measurement possible: pizza.
And with the counter continuing to climb, every hour Spurs remain without a league goal could mean thousands more pizzas added to the total.
For Tottenham fans, Saturday can’t come soon enough.
You can also check out Verge’s previous coverage of Tottenham Hotspur
And if you’re more interested in the pizza than the football, we’ve also recently covered Domino’s latest UK menu additions.
For more information and to order, visit Domino’s UK.
