The world’s most anticipated F1 race, next year’s clash in Las Vegas, has today been officially announced as the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023. This event will be the first ever Saturday F1 race, taking place at night on an epic street circuit, on 18th November 2023.
As a global partner of Formula 1, Heineken has a rich history in celebrating and amplifying some of the biggest global moments in the sport. This combination of F1, Las Vegas and Heineken® is the perfect trinity for world class entertainment and exceptional fan experiences.
“The Heineken Silver Las Vegas Grand Prix is the perfect culmination of our successful global partnership with F1 that has brought groundbreaking events to the tracks of Austin and Miami in the US. We are so excited to pair the most anticipated F1® race with our most anticipated innovation – Heineken Silver. Next year will be an extraordinary event which we are so thrilled to be part of.”
Maggie Timoney, CEO of HEINEKEN USA
The announcement comes the day before the Las Vegas Grand Prix’s launch party, featuring a public fan zone with activations such as the Pit Stop Challenge, Esports Simulators, car and trophy photo opportunities, and more, as well as a live car run on the Las Vegas Strip with drivers from Oracle Red Bull Racing and Mercedes-AMG Petronas F1 Teams – all in celebration of the countdown to the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023.
Since entering motorsport in 2016, Heineken has been committed to real change around attitudes towards drink driving and re-launched their ‘When You Drive, Never Drink’ campaign back in May. Heineken has always advocated responsible consumption, with global motorsport partnerships now providing an effective platform to destigmatize responsible drinking. On top of this, Heineken® has committed to investing 10%+ of all media budget to supporting these programmes.
