To celebrate International Women’s Day 2026, The Walt Disney Company has joined forces with The King’s Trust and George at Asda to launch a limited-edition Winnie the Pooh-inspired fashion collection, designed by 11 young creatives.
The 13-piece range, which lands in selected Asda stores and online at George.com from 16th February 2026, celebrates both female empowerment and the centenary of one of Britain’s most beloved literary characters, Winnie-the-Pooh.
Empowering Young Women Through Fashion
The collaboration forms part of the sixth year of The King’s Trust’s Change a Girl’s Life campaign and the fourth year partnering with George. The initiative raises vital funds to help young women across the UK access employment opportunities, education, and support in launching their own businesses.
As part of the project, 11 young people took part in a three-day “Get Started in Product Design” programme in August 2025. Working directly with George buyers and designers, Disney product teams, and supplier partner Aykroyds, participants gained first-hand industry experience — from initial concept sketches to final production.
The programme included a visit to NJ Screen Prints, where the young designers explored professional printing techniques and production processes, helping bring their Pooh-inspired graphics to life.
The final collection features:
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Graphic T-Shirts
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Tote bags
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Sweatshirts
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Coordinated matching sets
Every purchase from the range contributes towards funding The King’s Trust’s work supporting young women nationwide.
Celebrating 100 Years of Winnie the Pooh
The launch also aligns with the 100th anniversary of A. A. Milne’s original Winnie the Pooh book — a literary milestone that continues to resonate with audiences globally. The designs reflect the timeless values associated with Pooh: kindness, friendship and looking out for others.
Liz Evans, Chief Commercial Officer at George, highlighted the importance of the collaboration, noting the impact of giving young people the opportunity to see their designs make it to retail shelves.
Catherine Hutchinson, Head of Partnership Management at The King’s Trust, added that the initiative not only builds creative and professional confidence but also raises crucial funds to support young women into work.
50 Years of The King’s Trust
2026 also marks the 50th anniversary of The King’s Trust. Founded in 1976 by HM The King — then HRH The Prince of Wales — the charity was created in response to rising youth unemployment. Over five decades, it has supported more than 1.3 million young people across the UK.
You can learn more about the charity’s mission on the official The King’s Trust website.
Where to Shop the Collection
The limited-edition Disney Winnie the Pooh range will be available in selected Asda stores and online via George.com from Monday 16th February 2026.
