PUMA teams up with multi-grammy nominated superstar Davido for the second drop of his exclusive sportstyle collection and celebrates this with a one-off special event on 17th October 2024 in partnership with Martell.
The launch attracted a crowd of celebrities, artists and content creators who came to celebrate the new collection with Davido, who was also present. The experience included a panel discussion with Davido and Davido’s Creative Director, Tycoone hosted by former Love Islander, Whitney Adebayo.
The collection draws inspiration from his multifaceted life and experiences, embodiying Davido’s musical legacy, passion for travel and the bond with his team. A fervent traveler, he finds inspiration in the diverse cultures and landscape he encounters, and this wanderlust is evident in the collection pieces’ eclectic patterns and vibrant colors.
Another cornerstone of Davido’s life is his crew, affectionally known as the 30 Billion Gang (30BG). The collaborative designs reflect the unity and strength of the group. From matching ensembles to personalized accessories, every piece pays homage to the bond shared by Davido and his crew.
PUMA’s Global Ambassador, Davido said, “This collection is a tribute to the past year and a half of touring worldwide and connecting with my fans. I’ve had incredible opportunities consistently travelling the world which really sparks my creativity.
Each piece of the collection can speak to the love and inspiration I have for my family and friends, as well as bringing to life a celebration of my roots and the deep respect I hold for my home.”
The PUMA x Davido 2.0 collection is available exclusively at PUMA stores nationwide and online at Themix.ng and puma.co.uk.
