PIZZA HUT LAUNCHES HANDCRAFTED TO REPLACE ALL CLASSIC DOUGHS

Pizza Hut announces the launch of the latest summer essential – a new Handcrafted pizza range that is perfect for whatever slice of life that’s being celebrated.

From lunch out with friends at a Pizza Hut Restaurant, to dinner in with housemates and everything in between, Pizza Hut’s new Handcrafted pizza makes coming together better, bringing that extra bit of magic to everyday life.

Introducing Handcrafted, our pizza range made with sourdough style dough, hand stretched in Hut and topped off with iconic garlic sprinkles for a flavour sensation people won’t forget. In fact, Pizza Hut has retrained all its team members and staff in the art of Handcrafted – with 23,000 practice pizzas stretched – so every single Hut across the UK can serve up the perfect pizza. This infinitely craveable, light and airy pizza is set to disrupt the status quo and can be found everywhere this summer, replacing the classic dough with immediate effect.

But it doesn’t stop there! Pizza Hut’s taste team has been perfecting three limited edition crave worthy pizza recipes and is delighted to introduce zingy Chicken Fajitas, fiery Pepperoni & Nduja and The Spicy GOAT, which will be available alongside Pizza Hut favourites, such as the Margherita, Meat Feast, Pepperoni Feast and the Supreme range – all on Handcrafted bases!

Delivering and listening to its communities is what Pizza Hut lives for, which is why this new range has got mouths watering. Taste tests by research company Welwyn Research Limited show 75%  said it tasted better than Pizza Hut’s current classic dough base and 92% said they’d buy the pizza over the current classic dough range.

Pizza is for everyone, and this new Handcrafted range has been designed for existing fans to enjoy but to also lure in a new generation of pizza lovers with its delicious new taste, bringing that reliable, comforting pizza experience that everyone knows and loves.

Pizza Hut is creating memories through the joy of sharing pizza and to celebrate Handcrafted, Pizza Hut is launching a new creative campaign platform: “Together We Pizza.” This is all about enjoying a delicious meal with friends or family, or alone while watching a film. It’s a reminder that pizza connects people, for so many occasions and moments in everyday life – whether flying solo for a quick lunch, enjoying a weeknight treat at home or feasting on pizza after a game at the weekend, the secret ingredient is always Pizza Hut.

Nicolas Burquier, Managing Director, Pizza Hut said: 

“We are pizza fanatics, and everything we do is about great tasting pizza. It’s why we’re so proud of this new, handcrafted pizza dough – and we can’t wait for you to taste it. Pizza Hut has delivered for millions of people for decades – but you only stand the test of time if you keep doing things differently. Our colleagues have been stretching dough collectively for 3,500 years, however we have retrained every single of our managers and franchisees in the art of handcrafted so wherever you are in the UK, we hope this will be the best pizza you have tasted yet. This one’s for you!”

These unique, craveable, handcrafted pizzas are now available across all UK Pizza Huts, so when you are getting together make sure you order the new Handcrafted Pizza Hut pizza – to keep updated on all Pizza Hut news, follow us on socials @pizzahutuk and to order the new Handcrafted Pizza, please visit, https://www.pizzahut.co.uk/ and visit in-store.

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