Ditch the dinner reservations and overpriced cocktails. New research from travel company First Choice reveals that 18–35-year-olds spend a staggering £890 on date nights a month – making a romantic getaway abroad potentially cheaper than a night out on the town. Yes, you read that right.
With Brits going on an average of three dates a month, splashing out on everything from staycations (46%) and theatre trips (42%) to fancy dinners (38%), music concerts (37%) cocktails (35%), the costs quickly add up. Some couples even admitted to shelling out over £1,128 on a single date night – enough for a luxury all-inclusive break.
With 40% of Brits citing cost as their biggest date night concern and 59% regretting their spending, it’s time for a change. Enter the “holidate”.
Forget overpriced cocktails and overcrowded mini-golf courts. First Choice’s new interactive date night tool matches couples with incredible romantic trip itinerary based on their dating vibe – whether you’re doing it for the plot and taking a first date international or upgrading into your engagement era. Instead of the same old dinner-and-a-movie routine, imagine romantic picnics under the Eiffel Tower, exploring ancient ruins hand-in-hand, or indulging in authentic local cuisine – all for less than the price of a mediocre meal deal back home.
The research shows that 85% of Gen Z and Millennials value holiday experiences more than regular date nights, and a whopping 78% believe it might actually be cheaper to jet off on holiday for an exotic date night abroad than visit a fancy restaurant in the UK. And with 49% already considering a date night abroad, and another 41% tempted if the price is right, the “holidate” is set to take off.
Swap the same old date night for a once-in-a-lifetime experience
Culture vultures
Ditch the theatre queue and embrace the vibrant arts scene in Paris. Gallery hop, catch a show, and soak up the city of love without breaking the bank. With First Choice, you can elevate your Valentine’s Day in Paris from just £346pp.
Pick a stay at the Hotel 18, Paris. Prices from £346* per person. Price is based on 2 adults sharing a Double Comfort Room on a Room Only basis for 2 nights, flights departing from London Gatwick on 14th February 2025. Hand luggage only and transfers not included. For more information visit: firstchoice.co.uk
Foodies
Forget overpriced tasting menus. Explore the culinary delights of Italy with a romantic weekend in Lake Como. Indulge in authentic Italian cuisine and breathtaking scenery – all for less than you’d spend on a fancy dinner back home. Spend your weekend of love in Lake Como for £371pp.
Pick a trip to the BandB Hotel Como, Lake Como. Prices from £371 per person. Price is based on 2 adults sharing a Standard Twin Room on a Room Only basis for 2 nights, flights departing from London Luton on 14th February 2025. Hand luggage only and transfers not included. For more information visit: firstchoice.co.uk
Adventure seekers
Trade the predictable for the extraordinary. Discover hidden gems, explore exotic landscapes, and create unforgettable memories together. First Choice suggests winter sun and romance in Marrakech, Morrocco from £394pp.
Pick a trip at the Taj Atlas Wellness Boutique Hotel and Spa, Marrakech. Prices from £394 per person. Price is based on 2 adults sharing a Basic Double Room on a Bed and Breakfast basis for 3 nights, flights departing from Glasgow on 14th February 2025. Hand luggage only and transfers not included.
So, this Valentine’s Day, ditch the tired old date night routine and embrace the “holidate.” For more information visit: firstchoice.co.uk
