Beats launches ‘Some Play, Others Glide’, starring football sensation and match-winning performer Cole Palmer, marking his official debut as a global ambassador for the brand.
Drawing inspiration from his nickname “Cold Palmer” – a tribute to his trademark composure under pressure – the spot showcases Chelsea and England’s famously cool goal scorer moving effortlessly across an ice rink, soundtracked by Your Sweet Love by Lee Hazlewood wearing his Beats Studio Pro’s. Watch the spot here.
Celebrated as one of the Premier League’s best penalty takers, Cole brings the same smooth, confident energy. The film captures both his distinctive style and the unshakeable composure that has made Cole a fan favourite.
“Music is always part of my routine, so I’m honoured to be amongst some of the greatest names in sport and teaming up with Beats. The ‘cold’ celebration is about staying composed and confident both on and off the pitch, so it was fun to do this with Beats.”
Cole
Chris Thorne, Chief Marketing Officer and Head of Product at Beats said; “Cole is more than a footballer – he’s a rising cultural icon. We’re thrilled to welcome him to the Beats family and this campaign not only champions his incredible talent on the pitch but also his authenticity and charisma off it – qualities that resonate with fans around the world.”
This is the latest spot from Beats featuring athletes with truly global appeal. Cole now joins Lamine Yamal and Kobbie Mainoo who were announced as ambassadors in May, alongside Erling Haaland, Lionel Messi, Qinwen Zheng, LeBron James and others who have also all featured in Beats campaigns this year.
