A new drinking trend dubbed “coasting” is reshaping how Brits approach alcohol in 2026, as consumers increasingly opt for mid-strength drinks that sit between no/low alcohol and full-strength options.
From spritzes and light cocktails to reduced-ABV spirits and RTD cans, the movement reflects a growing desire for balance, flavour and moderation—without missing out on social occasions.
Recent research from online supermarket Ocado highlights just how fast the trend is growing, with over a third (39%) of UK adults now choosing more mid-strength drinks than they did a year ago.
Mid-Strength Drinks Demand Surges 151% Year-on-Year
Ocado data shows explosive growth in the category:
- Mid-strength alcohol sales up 151% year-on-year
- Searches for “mid-strength drinks” up 400%
- Searches for “mid strength cocktails” up 200%
The data suggests that consumers are actively seeking out drinks that offer a “best of both worlds” experience—lower alcohol, but still full flavour and ritual.
Vanessa Pearson, Trading Manager for Beers, Wines and Spirits at Ocado Retail, said the trend is accelerating quickly:
“Many people now embrace mid-strength as the perfect middle ground between no and low and standard options… allowing them to enjoy a lower strength sip without compromising on taste or quality.”
From Wine to RTDs: The Rise of Sessionable Drinking
The “coasting” movement is also reshaping the ready-to-drink (RTD) category, especially as warmer months drive outdoor socialising.
Ocado has seen notable growth across several products:
- Served Peach Hard Seltzer up 78% year-on-year
- DRTY Mango Passion Vodka Seltzer up 97% YoY
These brands reflect a wider shift toward lighter, more sessionable drinks designed for BBQs, picnics and summer gatherings.
Quarter Proof and the Rise of Lower-ABV Spirits
Another key driver of the trend is innovation in lower-alcohol spirits, led by brands like Quarter Proof.
Their 15% ABV range—including gin, vodka and tequila alternatives—has seen strong growth:
- London Dry sales up 171% since 2024
- Blanco Agave Spirit up 128% month-on-month (2026)
These “mid-strength spirits” are helping consumers recreate classic cocktails with less alcohol, without losing complexity or flavour.
Why “Coasting” Is Resonating With Modern Drinkers
According to industry experts, coasting sits neatly alongside broader lifestyle shifts:
- Health-conscious drinking habits
- Reduced alcohol consumption overall
- Increased interest in “mindful drinking”
- Demand for flavour-led, lower-ABV experiences
It’s part of a wider evolution in how alcohol is consumed socially—less about excess, more about balance.
RTDs, Shandies and Nostalgia Come Full Circle
Interestingly, nostalgia is also fuelling growth.
Searches for “shandy” are up 42% month-on-month in 2026, while modern craft versions are bringing the drink back into fashion.
At the same time, RTD innovation is pushing boundaries, with brands like DRTY redefining what “easy drinking” looks like for a new generation.
Summer Cocktails Designed for the Coasting Era
To mark the trend, Ocado has partnered with cocktail specialist Carmen O’Neal (@cocktail.carmen) to create mid-strength serves designed for at-home enjoyment.
Her exclusive recipes include:
- Ocado Bloom Spritz
- Brazilian Lemonade
- Cucumber, Gin & Basil Smash
These drinks typically range from 3–5% ABV, and can easily be adapted into alcohol-free versions—reflecting the flexibility modern drinkers want.
Carmen explains:
“Consumers are increasingly seeking drinks that fit a more balanced lifestyle… mid-strength beverages are becoming a major part of that trend.”
Recipes: Mid-Strength Cocktails to Try at Home
Ocado Bloom Spritz
A floral, refreshing spritz combining elderflower, lemon and butterfly pea tea for a vibrant summer serve.
Brazilian Lemonade
A creamy, citrus-led cocktail blending lime, condensed milk and rum for a tropical twist.
Cucumber, Gin & Basil Smash
A crisp, herbaceous long drink using gin alternative spirits, lemon and fresh basil—perfect for warm weather entertaining.
Final Word: A New Drinking Culture Is Taking Shape
The “coasting” trend signals a clear shift in UK drinking culture—one that prioritises moderation, flavour and flexibility over strength.
As mid-strength innovation accelerates across spirits, RTDs and cocktails, it’s likely this category will continue to expand well beyond summer 2026.
