Everton has expanded its portfolio of international partners by signing a multi-year deal with British watch brand Christopher Ward. The agreement with the UK’s leading mechanical watchmaker sees them become the Club’s Official Global Timing Partner.
Christopher Ward turned the traditional watch model on its head in 2005 by becoming the world’s first online-only premium watch brand offering hand-crafted, Swiss-made mechanical watches at previously unheard-of prices. Today they have customers in more than 100 countries and are renowned for their pioneering approach to watchmaking, including the creation of the first commercially viable mechanical watch movement from a British watch brand in over 50 years, the acclaimed Calibre SH21.
Through the partnership, Christopher Ward branding will appear on official Everton channels and assets, including on backdrops and LED screens at Goodison Park on matchdays.
They intend to embrace Everton’s unique culture by creating money-can’t-buy experiences for Evertonians and Christopher Ward fans around the world and work with the club’s award-winning charity, Everton in the Community.
