CHEF GORDON RAMSAY PARTNERS WITH FLORA TO ELEVATE HOME COOKS COOKING AND BAKING

Flora has announced an exciting new partnership with world-renowned chef Gordon Ramsay, who is embracing a plant-based twist in the kitchen. The Michelin-starred chef, known for his passion for elevating home cooking, has chosen Flora as his go-to alternative to traditional dairy butter. This collaboration aims to inspire home cooks to upgrade their culinary routines with ease, without compromising on taste or performance.

Made from seven natural ingredients and boasting at least 75% less climate impact compared to dairy butter*, Flora offers a simple yet impactful switch that’s better for the planet.

Gordon Ramsay shared his enthusiasm for the partnership:

“I believe in good, honest cooking with quality ingredients, and I can genuinely say Flora has blown me away. From scrambled eggs to chocolate cake, I’ve tested this product thoroughly. It delivers the same creaminess and rich taste I expect from butter, while being more sustainable. I’d encourage home cooks to make the switch, try it for themselves, and see what they can create!”

As part of this collaboration, Ramsay will showcase Flora’s versatility in the kitchen, demonstrating its ability to enhance everything from risottos to pancakes to decadent chocolate cakes. The campaign is focused on inspiring home cooks to experiment and elevate their recipes with confidence. Ramsay’s seal of approval ensures Flora’s performance meets the highest standards of cooking and baking.

The partnership comes at a critical time, with recent research revealing that nearly half (48%) of home cooks in Britain rely on the same five recipes, leaving their creativity—and taste buds—feeling uninspired. The study also highlighted key challenges:

  • 51% of people see cooking as a chore or time-consuming.
  • 47% dread the hassle of cleaning up afterwards.
  • 30% of home cooks feel confident preparing only 3–5 dishes from scratch.

Chef Ramsay and Flora aim to break the monotony in the kitchen, helping home cooks move away from bland habits and explore bold, exciting new flavours.

Jorn Socquet, Chief Marketing Officer for Developed Markets at Flora Food Group, commented:

“We’re thrilled to launch our new ‘Skip the Cow’ campaign featuring the iconic Gordon Ramsay. This is a bold step in showcasing the incredible versatility and taste of Flora for cooking and baking. Gordon’s passion for exceptional food aligns perfectly with our mission to offer sustainable, dairy-free alternatives that never compromise on flavour or performance. And if Gordon Ramsay says it’s good, who are we to argue?”

The global campaign, ‘Skip the Cow’, featuring Gordon Ramsay, will launch today across TV, Meta, and YouTube channels.

Based on the 2023 Life Cycle Assessment tool (developed by Quantis) comparing Flora and dairy butter in the UK & Ireland. Learn more at https://www.flora.com/en-gb/ourimpact

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