This festive season, O2 Priority is giving families across the UK the chance to create timeless Christmas memories — with world-renowned photographer Josh Shinner behind the lens.
New research from O2 Priority reveals that 40% of Brits have sent a Christmas card featuring a family photo, while more than seven million people (13% of the UK population) continue this tradition every year. In response, Priority — the award-winning rewards programme from O2 and Virgin Media — is offering customers an unforgettable experience: a professional family portrait shot by celebrity photographer Josh Shinner.
Shinner, known for his elegant and emotive portraiture, has worked with some of the world’s most recognisable faces, including Florence Pugh, Andrew Scott, and TRH The Prince & Princess of Wales. His distinctive artistic style has even earned him a place in the National Portrait Gallery’s collection, cementing his reputation as one of the UK’s most exciting visual storytellers.
As part of the Priority Christmas Portrait Experience, Shinner will be travelling across Glasgow, Manchester and London this December to capture families in his signature, heartwarming style — giving them a photograph to cherish for years to come.
“It’s amazing to learn just how many people want those big family moments capturing but don’t get around to it,” says Shinner. “Christmas is the perfect time to remedy this and finally take that family picture. I’m thrilled to partner with O2 Priority to give families a truly special experience.”
The research also shows that 41% of Brits feel they don’t spend enough time with family during Christmas — a sentiment O2 aims to change through unique, experience-driven rewards.
Lisa Johnstone, Director of Priority, Loyalty & Reward at Virgin Media O2, adds:
“Priority is our way of saying thanks for being with us. This festive season, we want to help our customers make the most of life. Our research shows 40% of people prefer experiences over physical gifts at Christmas — rising to 55% for Millennials and 53% for Gen Z. That’s why we’re rewarding customers with access to thousands of exclusive, nationwide experiences — including a once-in-a-lifetime photoshoot with Josh Shinner.”
Priority members can register now via the Priority app for a chance to win. Those on other mobile or broadband networks can visit o2priorityportraits.co.uk to enter the ballot, open from 10 November to 24 November 2025.
The selected families will be invited to join Shinner and the O2 team at one of three festive shoots:
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Glasgow: Friday 5 December 2025
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Manchester: Saturday 6 December 2025
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London: Sunday 7 December 2025
