We know there’s nothing better than ‘beer-ing’ with friends again, but we also know that parting with your PJs to put on ‘real’ clothes has already lost its novelty – in fact, Google searches for PJs increased by 170% last month1. Well, we’re here to answer all of your prayers with an outfit that fuses comfort with ultimate pub style. Introducing: Pubjamas.
That’s right, we’ve been busy working on the fashion of the future at Camden HQ and our pubjamas do exactly that – they’re pyjamas you can (and will want to!) wear to the pub. We know the transition from bedroom to barstool hasn’t been easy, but why should we have to lose out on our lockdown loungewear to be able to visit our local?
And our pubjamas aren’t just your regular PJs, we’ve teamed up with luxury sleepwear designer, Karen Mabon, on an exclusive design representing some of our favourite pubs across the country. From The White Horse, to The Ten Bells and Bunch of Grapes, our pubjamas pay homage to the great pubs up and down the country, and celebrate their return after a long, hard year of lockdowns. So, not only will your pals be green with envy as you sip on your pint of Hells in ultimate comfort, you’ll also be looking ‘FASHION’ as you do it.
Speaking of Hells, what better way to break in your new favourite outfit than with a fresh, never pasteurised beer down at your local? With every purchase of pubjamas you’ll spot a unique swing tag for you to claim a round of Camden Hells pints on us. All you need to do is follow the instructions on the swing tag and we’ll organise the rest!
And as our beloved British pubs have been our inspiration for these revolutionary pubjamas, we’ll be donating 100% of the profits back into the industry we love through the charity Hospitality Action. So not only will you look good in your new pubjamas, you’ll be doing some good too.
Zoe Wulfsohn-Dunkley, Head of Marketing at Camden Town Brewery, said:
“We’ve all spent a lot of time in our PJs over the last 18 months and we’re now used to the comfort they bring, with many designers incorporating pyjamas as everyday wear into their collections. We didn’t want beer lovers to give up that comfort in order to return to the pub, so that’s why we decided to team up with our friend Karen Mabon.
“To be collaborating with such a talented designer is so exciting, and we think Camden and Karen’s design styles go together like a pint in a pub. Her illustrations brought our pubjamas to life in ways we could only imagine, whilst paying homage to some of the amazing British pubs we all love and have missed over the last year.
“We also know the past 18 months have been incredibly difficult for the hospitality industry, so what better way to continue to show our support to our local pubs than donating all proceeds to Hospitality Action.”
Available to buy for £160 in sizes S – 3XL, head to the Camden web shop to buy your pair of limited-edition pubjamas from 12th July.
