As Formula 1 begins its 75th anniversary season, the LEGO Group and Formula 1 are lifting the lid on all their planned partnership experiences for 2025.
From exciting at-race activities, digital content and experiences both in retail and at LEGOLAND Discovery Centers and LEGO Discovery Centers globally, the 2025 Formula 1 Season will build the thrill for families and fans across an action-packed season.
With the second batch of the 2025 LEGO F1 product line available this Saturday (March 1st) and the final 2025 LEGO F1 Collectibles going on sale May 1st, the two brands can now reveal all the highly anticipated activities coming throughout the 2025 season at races and at home.
“We’re thrilled to kick off an incredibly exciting year for our collaboration with Formula 1. We have a wide range of immersive and creative experiences for fans and families to dive into throughout the entire year, and we can’t wait to get started, as our products that ignite curiosity and foster a love of engineering and speed in builders of all ages hit shelves.”
Federico Begher, Senior Vice President, New Businesses at the LEGO Group
At-race Experiences
Fun experiences are coming to fans and families at 13* key Formula 1 races across 2025. At the new LEGO Fan Zones, fans can enjoy:
- Exclusive Make and Take builds
- Photo opportunities
- A chance to see the entire LEGO Group and F1® product range featuring all 10 F1 teams for the first time.
Pop-Up LEGO Stores
At 20* Formula 1 races throughout the 2025 season, the LEGO Pit Shops will give fans an opportunity to purchase the full product line featuring all ten F1® teams across LEGO Speed Champions, LEGO City, LEGO DUPLO® and LEGO Collectibles.
In-store Experiences
Select LEGO stores in EMEA, US, Canada, and China will offer racing-themed experiences, including:
- A Racing Ramp play experience
- A cool LEGO F1 poster giveaway
- A free steering wheel building activity for kids to take home
- Additionally, the LEGO Store in Leicester Square, London, will feature a racing-themed zone with F1 LEGO builds and play experiences, while in March, there will be a pop-up activation outside the LEGO Shanghai Shimao Store in China.
Experiences at LEGOLAND® Discovery Centers and LEGO Discovery Centers
At all LEGOLAND Discovery Centers and LEGO Discovery Centers globally, fans can participate in exclusive LEGO Formula 1 themed events on select dates from March-June 2025. All ten F1 teams will come together for this unique experience packed full of activities and themed build experiences.
The events will help guests learn about the complex challenges F1 teams tackle during race weekends, as they get to build and race an epic car and experience other F1 inspired challenges. For more information on how to attend the events, fans can visit www.legolanddiscoverycenter.com
LEGO Magazine
In the March 2025 issue of LEGO Magazine, kids will get a two-page LEGO City racing boardgame activity focused on the LEGO Group & F1 product portfolio. In the July issue there will also be a 1-page LEGO F1 Collectible race cars activity
Online Experiences
There will be plenty of chances to celebrate the 2025 FORMULA 1 season on www.LEGO.com too, with a range of cool experiences and content, such as activities and articles for families to dive into and a LEGO F1 game on www.kids.LEGO.com/f1, which will put kids through their paces in a fun LEGO world, to test their racing skills.
LEGO.com Livestreams
The first in a series of livestreams will happen on March 1st at 16:00 CET/ 15:00 GMT/10:00 EST on www.LEGO.com/live/f1. Fans will hear about the product portfolio, learn about the experiences coming from the LEGO Group & F1 partnership in 2025, and find out about an exciting LEGO Insiders Only Sweepstake.
LEGO Play app
In the LEGO Play app, kids can dive into their passion and access creative tools to experiment, create and share with other F1 and LEGO fans.
All products in the LEGO Group and Formula 1 collection will be launching early 2025, with LEGO DUPLO and LEGO City already available, LEGO Speed Champions as of 1st March 2025 and LEGO Collectibles will be available from 1st May.
All products will be available from www.LEGO.com and in LEGO Stores worldwide.
