K-pop fans heading to London this July will have another reason to celebrate as Bunsik, the UK’s leading Korean street food brand, joins the official BTS THE CITY ARIRANG LONDON festivities with a limited-edition menu, exclusive fan merchandise and a special takeover of its flagship Chinatown location.
The week-long collaboration marks the arrival of BTS THE CITY ARIRANG LONDON, a city-wide cultural celebration inspired by the global phenomenon of BTS and their return to the UK capital. Running from 4–10 July 2026, the event coincides with BTS’s highly anticipated London performances and aims to showcase Korean culture through music, food, art and fan experiences.
For more information about Bunsik, visit the official website: https://www.bunsik.co.uk
What Is BTS THE CITY ARIRANG LONDON?
BTS THE CITY ARIRANG LONDON is a large-scale festival designed to celebrate the music, influence and cultural impact of BTS. The event will activate venues, attractions, retail destinations and food outlets across London, creating immersive experiences for fans visiting the capital.
The official food and drink programme has been curated by JUNG Korean Food Festival, founded by Korean food creator Rollin Lee, who selected Bunsik as one of the key participating brands due to its role in popularising Korean street food across the UK.
Learn more about BTS on the official website: https://ibighit.com/bts/eng/
Exclusive BTS THE CITY ARIRANG Set Launches Nationwide
To mark the occasion, Bunsik is introducing a limited-edition BTS THE CITY ARIRANG Set across all 13 UK locations.
Priced at £9.90, the meal includes:
- The Idol Bite Corn Dog – a mozzarella-filled Korean corn dog reimagined exclusively for the campaign with a striking red coating, gochugaru chilli flakes, beetroot rice cracker crumb and Parmesan.
- K-Pop Star Potato – crispy potato bites served with honey butter sauce and a dusting of cheese.
- K Drink – a choice from Bunsik’s range of Korean beverages.
The special menu has been designed to celebrate both Korean street food culture and the global fan community surrounding BTS.
Limited-Edition Collectable Fan Stickers
Fans purchasing the BTS THE CITY ARIRANG Set will also receive an exclusive collectable sticker sheet while stocks last.
The stickers feature BTS THE CITY ARIRANG LONDON artwork alongside Bunsik branding, Korean-inspired typography and illustrations based on popular menu items such as Korean corn dogs and fried chicken.
Available exclusively through Bunsik restaurants during the campaign, the stickers are expected to become a sought-after keepsake for fans attending the celebrations.
Bunsik Chinatown Transforms Into a BTS Fan Hub
The centrepiece of the collaboration will be a complete transformation of Bunsik’s flagship Chinatown restaurant at 31 Wardour Street, London.
For the duration of the event, the venue’s familiar blue-and-yellow branding will be replaced with BTS THE CITY ARIRANG-inspired red visuals, creating a dedicated fan destination in the heart of London’s West End.
Visitors can expect:
- BTS-themed signage and artwork throughout the restaurant
- A dedicated fan message wall
- Exclusive staff uniforms created for the event
- A BTS-inspired K-pop soundtrack playing throughout the venue
- A gathering space for fans attending activities across London
The activation aims to provide a welcoming meeting point for ARMY members and Korean culture enthusiasts visiting the city.
Bunsik Founder Celebrates Korean Culture’s Growing UK Influence
Speaking about the collaboration, Bunsik founder Jae Cho highlighted the growing popularity of Korean culture in Britain.
He explained that BTS has played a major role in introducing Korean music, food and culture to audiences worldwide, helping fuel the continued rise of the Hallyu wave.
Cho also expressed pride in seeing Korean culture celebrated on such a large scale in London, noting that Bunsik has grown alongside the increasing popularity of Korean food throughout the UK.
Korean Culture Continues to Thrive in the UK
Since launching in London in 2021, Bunsik has become one of the UK’s most recognisable Korean street food brands, helping introduce thousands of customers to Korean corn dogs, tteokbokki, kimbap and Korean fried chicken.
The brand now operates 13 locations nationwide and continues to expand as interest in Korean cuisine and K-culture grows.
The BTS THE CITY ARIRANG Set and exclusive sticker collection will be available from 4–10 July 2026 at participating Bunsik locations nationwide, subject to availability.
Learn More:
- Bunsik Official Website: https://www.bunsik.co.uk
- Bunsik Instagram: https://www.instagram.com/bunsik_uk
- Bunsik TikTok: https://www.tiktok.com/@bunsik_uk
- BTS Official Website: https://ibighit.com/bts/eng/
