Brad Pitt teams up with acclaimed director Spike Jonze for De’Longhi’s latest global campaign, introducing the new Magnifica Duo automatic coffee machine.
Coffee is supposed to be simple. But in De’Longhi’s latest campaign, getting a quiet moment with your favourite cup is anything but.
The Italian coffee machine brand has unveiled its latest global Perfetto campaign, starring Hollywood actor Brad Pitt and directed by award-winning filmmaker Spike Jonze. Created by creative agency LOLA Madrid and produced by MJZ, the playful campaign puts a humorous spin on the everyday struggle of finding a moment for yourself.
At the centre of the campaign is the new De’Longhi Magnifica Duo, an automatic coffee machine designed to prepare both hot and cold milk-based coffee recipes at the touch of a button.
Brad Pitt Takes on His Toughest Critics
The new campaign follows Brad Pitt as he attempts to enjoy one of life’s simplest luxuries: a peaceful cup of coffee.
Living alongside 16 roommates – who happen to be dogs – Brad’s morning routine quickly becomes anything but relaxing.
As he tries to make his way to his De’Longhi machine, he’s met with a barrage of questions from his canine housemates. Lawrence wants to know why he got up late, Kyle questions why the dishes haven’t been done, while Patrick wants to know why Brad is dressed up.
What should be a quiet morning coffee quickly turns into a chaotic household drama.
The campaign asks whether Brad will ever manage to find his “Perfetto” moment – that small, satisfying triumph amid the noise and personalities of everyday life.
And with 16 dogs providing plenty of opinions, it seems that even Brad Pitt can’t escape the complications of sharing a home.
Meet the De’Longhi Magnifica Duo
The campaign also introduces the De’Longhi Magnifica Duo, the latest addition to the brand’s automatic coffee machine range.
Designed for flexibility, the machine can prepare both hot and cold milk-based coffee drinks, allowing coffee lovers to enjoy different recipes depending on their mood.
The Magnifica Duo forms part of De’Longhi’s wider focus on making coffee a more personal experience, with the brand continuing to champion its “Perfetto” philosophy – the idea that the perfect coffee is ultimately the one made your way.
Brad Pitt and Spike Jonze Bring the Humour
For De’Longhi Global Chief Marketing Officer Aparna Sundaresh, the new campaign is designed to capture the contrasting experiences that make up everyday life.
“At De’Longhi, we believe that Perfetto is the spirit of immersing yourself in your coffee moment, Italian style,” Sundaresh said.
She added that the Duo range is designed to deliver coffee “your way – hot or cold”, regardless of the season or mood.
The partnership between Brad Pitt and Spike Jonze was also highlighted as a key part of the campaign’s playful approach, bringing together humour, personality and De’Longhi’s Italian design credentials.
LOLA Madrid Chief Creative Officer Tomás Ostiglia said the campaign was created to playfully explore Brad Pitt’s charisma, with Jonze helping to give the 16 dogs their own personalities and opinions.
“Brad is so charismatic, that poking fun at him only adds to his charm,” Ostiglia said.
According to the agency, the campaign aims to position De’Longhi as a coffee brand that combines beautiful machines with a big personality.
The Latest Chapter of De’Longhi’s Perfetto Campaign
The new work marks the latest stage in LOLA Madrid’s ongoing creative partnership with De’Longhi.
Rather than simply presenting coffee as a beverage, the campaign focuses on the ritual surrounding it – whether that’s enjoying a morning coffee alone, taking a break during a busy day or treating yourself to something special.
The introduction of hot and cold recipes with the Magnifica Duo further reinforces the idea that there isn’t just one way to enjoy coffee.
Whether you’re craving a hot latte on a chilly morning or a cold coffee when temperatures rise, De’Longhi wants consumers to find their own Perfetto moment.
When Does the De’Longhi Brad Pitt Campaign Launch?
The new De’Longhi Perfetto campaign starring Brad Pitt and directed by Spike Jonze will launch globally from September 2026.
The campaign will appear across broadcast, digital and social media platforms.
You can explore De’Longhi’s latest coffee machines and learn more about the brand through the official De’Longhi website.
