Luxury fragrance fans have something to celebrate as Boots has officially announced the arrival of Jo Malone London in stores nationwide and online, making the iconic British fragrance brand more accessible than ever before.
From today (4 August 2026), shoppers can browse a curated collection of Jo Malone London’s most-loved fragrances across 39 Boots stores and via the Boots online store, with customers also able to collect Boots Advantage Card points on every purchase.
The launch also introduces the brand-new Sea Salt & Bergamot Cologne, alongside an exclusive gift-with-purchase promotion for a limited time.
Jo Malone London Arrives at Boots
The partnership marks a major milestone in Boots’ ongoing premium beauty expansion, bringing one of Britain’s best-known luxury fragrance brands to more locations than any other UK retailer.
Customers will be able to shop some of Jo Malone London’s signature scents, including:
- Lime Basil & Mandarin
- English Pear & Freesia
- English Pear & Sweet Pea
- Wood Sage & Sea Salt
- Cypress & Grapevine Cologne Intense
- NEW Sea Salt & Bergamot Cologne
The new Sea Salt & Bergamot fragrance launches exclusively alongside the retail rollout, giving shoppers the opportunity to discover one of the brand’s newest scents from day one.
Boots Responds to Growing Demand for Luxury Fragrance
According to Boots, demand for Jo Malone London has continued to grow, with thousands of customers searching for the brand on Boots.com throughout the past year.
Luxury beauty has become an increasingly important part of the retailer’s offering, following recent launches from premium brands including Charlotte Tilbury and P.Louise.
Chelsey Saunders, Director of Fragrance, Skincare and Haircare at Boots, said the launch represents a significant moment for the retailer.
“This is a landmark moment as we welcome Jo Malone London to Boots, bringing one of Britain’s most iconic fragrance brands to our customers nationwide.”
She added that Boots is focused on making premium beauty more accessible while helping shoppers discover timeless fragrances with support from its trained Beauty Specialists.
Exclusive Gift With Purchase
To celebrate the launch, Boots customers purchasing either:
- 100ml Sea Salt & Bergamot Cologne, or
- 100ml Wood Sage & Sea Salt Cologne
will receive a complimentary gift (while stocks last).
The exclusive gift includes:
- A limited-edition Sea Monster keyring
- A 9ml Wood Sage & Sea Salt Cologne
The offer is available online and in selected Boots stores, subject to availability.
Available in 39 Boots Stores Across the UK
Jo Malone London is now stocked in Boots locations including:
- London Covent Garden
- Battersea Power Station
- Manchester Trafford Centre
- Birmingham Bullring
- Cardiff Queen Street
- Liverpool Clayton Square
- Glasgow Fort
- Leeds Trinity
- Sheffield Meadowhall
- Bluewater
- West Thurrock Lakeside
alongside many more locations across England, Scotland, Wales and Northern Ireland.
Prices
The collection launches with a range of sizes and price points, including:
- Travel Sprays from £24
- 30ml Cologne from £58
- 100ml Cologne from £125
- Cologne Intense fragrances from £116
- Cypress & Grapevine All Over Body Spray at £50
A Major Step in Boots’ Beauty Expansion
The addition of Jo Malone London continues Boots’ strategy of expanding its luxury beauty offering both online and in-store.
Customers shopping the range can also take advantage of:
- Boots Advantage Card points
- Click & Collect
- Next Day Delivery
- Expert advice from Boots Beauty Specialists
The retailer says the partnership combines Jo Malone London’s heritage of elegant British fragrance with Boots’ nationwide accessibility, allowing more shoppers to experience the luxury fragrance house.
For more information or to browse the collection, visit the official Boots Jo Malone London page: www.boots.com/jo-malone-london
You can also learn more about the fragrance house on the official Jo Malone London website: www.jomalone.co.uk/
