Ben & Jerry’s is giving the classic British lunch break a sweet makeover with the launch of its brand-new Cookie Dough Sandwich — and to celebrate, the ice cream giant is taking a free lunchtime pop-up tour across the UK this May.
Known for its indulgent desserts and iconic flavours, Ben & Jerry’s is swapping out the standard supermarket meal deal for a dessert-inspired alternative designed to “transform dreary lunch breaks”.
The campaign marks the launch of the new Cookie Dough Sandwich, featuring the brand’s famous cookie dough ice cream sandwiched between buttery cocoa and vanilla marbled cookies.
What’s Included in the Ben & Jerry’s Meal Deal?
Forget soggy sandwiches and boring crisps — Ben & Jerry’s has created an all-dessert meal deal complete with:
- The NEW Cookie Dough Sandwich
- Cookie Dough Bites as the snack option
- A Cookie Dough milkshake drink
The company’s famous Scoop Van will travel to three major UK cities, handing out the limited-edition meal deals for free during lunchtime hours.
Ben & Jerry’s UK Pop-Up Tour Dates and Locations
Fans will be able to grab a free meal deal at the following locations:
London
- Finsbury Avenue Square, Broadgate Circle
- Wednesday 20 May and Thursday 21 May
- 11:30am – 2pm
Birmingham
- Victoria Square
- Tuesday 26 May
- 11:30am – 2pm
Manchester
- Spinningfields Square
- Wednesday 27 May
- 11:30am – 2pm
Ben & Jerry’s Says Goodbye to the “Lunchtime Slump”
Lucy McManus, Brand Manager at Ben & Jerry’s, said:
“At Ben & Jerry’s, we’re all about bringing joy to even the most mundane of moments, and that includes the lunchtime slump. No more soggy cheese sandwiches ruining the break from your desk, we’ve created a meal deal you’ll actually want to eat. We’re sure cookie rookies and pros alike will fall in love with every bite.”
Where to Buy the New Ben & Jerry’s Cookie Dough Sandwich
If you can’t make it to one of the pop-up locations, the new Cookie Dough Sandwich will also be available at retailers nationwide.
According to Ben & Jerry’s UK, the ice cream sandwiches are made using Fairtrade-certified sugar, cocoa and vanilla, alongside eggs from free-range hens.
