Beats by Dr. Dre (Beats) today announced the return of its iconic Beats Pill speaker, available to order now for £149.99 at apple.com/uk. To celebrate the highly-anticipated relaunch, Beats tapped global icon LeBron James and Grammy-winning artist Lil Wayne to star in its new campaign titled “The Predicament.”
In the spot, LeBron hosts a buzzing hotel gathering while Lil Wayne’s classic hit “A Milli” blasts in the background. The music prevents Lil Wayne from sleeping in a neighbouring room, and he is left with no choice but to confront the noise head-on. Upon discovering the source of the commotion, he trades his annoyance for acceptance and joins in on the festivities—encouraging the music to be played even louder.
“We’re excited to bring Beats Pill back to our portfolio,” said Chris Thorne, CMO at Beats. “There’s no better way to relaunch an iconic product than to team up with two icons that have been part of our family since Pill’s inception.”
“The Beats Pill has been a staple in the James household from day one,” said LeBron James. “It’s an iconic product, so it’s exciting to be part of its relaunch for a new generation.”
About Beats Pill
Completely reengineered and redesigned, the new Beats Pill boasts better sound than ever before, is lighter and more portable than its predecessor, and features an all-day battery life of up to 24 hours. Now with USB-C audio and charging, IP67 dust and water resistance and native iOS and Android compatibility, the Beats Pill is the perfect companion for any occasion. Beats Pill is available to order starting today in three sleek colours—Matte Black, Statement Red and Champagne Gold—for £149.99 from apple.com/uk.
