ASUS Zenbook 14 is bringing an immersive new experience to Soho this week, showcasing the relationship between technology, personal style, colour, sound, and design to Londoners. Taking over the Black & White Soho Shop on Greek Street for two days, Design You Can Feel will offer a series of free interactive experiences inspired by the laptop’s lightweight design and nature-inspired colourways, alongside complimentary barista-made drinks, and pick up limited-edition ASUS merchandise.
As part of the experience, visitors can book in for an aerial sound bath, where they can settle into low-suspended cocoon hammocks for a guided session using soothing vibrations to create a sense of weightlessness and calm. Personalised colour analysis can lend a hand to guests to discover the shades and undertones that suit them best, before the AI-powered Zen Mood Board uses their portrait, outfit colours, and personal style to create a bespoke digital mood board that can be saved via QR code. Elsewhere, an interactive Ceraluminum installation offers a tactile exploration of the craftsmanship behind the Zenbook 14’s distinctive finish, while the space also gives visitors the chance to get hands-on with the laptop, explore its Arctic Blue, Komodo Coral, and Zabriskie Beige colourways, enjoy a drink at the Zen Café, and browse a merch wall featuring limited-edition totes, caps, and T-shirts – all available while stocks last.
ASUS is a global technology company specialising in AI solutions, laptops, and consumer electronics, with a portfolio that also includes the ROG and ProArt sub-brands. The Zenbook range sits within its consumer laptop offering, with the Zenbook 14 bringing together its focus on lightweight design, colour, craftsmanship, and AI-powered features.
The ASUS Zenbook 14 Design You Can Feel experience will take place on Friday 25th September from 11am to 8:30pm, and Saturday 26th September from 11am to 6pm at the Black & White Soho Shop, Greek Street, London, W1D 3DZ. The experience is free to attend, with walk-ins welcome and advance booking recommended. Find out more and book your space right here.
