Following a hugely successful Summer season at Glastonbury Festival in June and this month’s British Grand Prix, The Pop-Up Hotel is already seeing unprecedented demand for its upcoming luxury pop-up hotels. With record-breaking early bookings for Glastonbury 2027 and Silverstone 2026, the brand continues to cement its reputation as the premier choice for immersive, high-end stays at the UK’s most iconic events.
“Our unique concept combines luxury hospitality with the thrill of major events, creating a truly unforgettable experience for our guests. Our debut at Silverstone was a standout success—an exclusive trackside retreat with stunning views of the Hangar Straight – guests were staying within the circuit, just a three-minute walk from The Paddock, offering fans a one-of-a-kind opportunity to immerse themselves in the world of Formula 1, surrounded by fellow enthusiasts.”
Mark Sorrill, Founder of The Pop-Up Hotel
He continues, “We’ve had our most successful season yet in 2025, with both our Glastonbury Festival Week and British Grand Prix hotels selling out and earning rave reviews from our guests. Our creative production team has years of experience in delivering the finest immersive guest experiences combining the excitement of major events with a boutique hotel’s comfort. We’re already seeing strong demand for the 2026 British Grand Prix and Glastonbury Festival 2027, with over 330 room reservations confirmed—many from returning guests.”
Glastonbury Festival Week @ The Pop-Up Hotel
Already well-established as the Glastonbury insiders’ go-to luxury glamping retreat, The Pop-Up Hotel saw the likes of Margot Robbie, Sam Ryder, Cara Delevigne, Chelsea Handler, Pearl and Daisy Lowe visiting over the course of Festival Week.
https://thepopuphotel.com/glastonbury-early-bird/
British Grand Prix @ The Pop-Up Hotel
The first Pop-Up Hotel at Silverstone opened last week with hotel guests and visitors including Lando Norris, Jenson Button, Isack Hadjar and Karun Chandhok. With an unique trackside hotel situated inside the circuit, right in the heart of all the action, the Pop-Up Hotel offered an unparalleled blend of luxury and motorsport excitement for F1 fans.https://thepopuphotel.com/hotels/silverstone/
