Australia’s much-loved snack brand Arnott’s is officially bringing one of its most iconic products, Arnott’s Shapes, to the UK for the first time.
Now rolling out across major supermarkets including Waitrose, Morrisons, and Ocado, the oven-baked cracker range is set to shake up Britain’s snack aisle with bold flavours and serious crunch.
What Are Arnott’s Shapes?
Already a household favourite in Australia, Arnott’s Shapes are oven-baked savoury snack crackers known for their distinctive crimped texture and intense seasoning.
Unlike traditional fried crisps, Shapes are designed to deliver big flavour and crunch in every bite, offering something a little different for UK snack lovers.
The UK launch introduces three core flavours:
Chicken
A lightly salted, crimped cracker loaded with rich, savoury chicken seasoning for a classic, comforting taste.
Barbecue
A tangy, smoky blend of tomato, herbs, and spice delivering a bold BBQ kick.
Pizza
Inspired by a classic slice, this flavour combines tomato and cheese seasoning for a nostalgic movie-night snack.
A New Category of Snacking for the UK
Arnott’s is positioning Shapes as more than just another crisp alternative — it’s a hybrid snack that sits between a cracker and a crisp, offering a new category of flavour-led snacking.
Perfect for BBQ season, picnics, football nights, or casual snacking at home, the brand is aiming to tap into the UK’s growing appetite for bold, shareable snacks.
Jenni Dill, Chief Growth Officer at The Arnott’s Group, said:
“Arnott’s Shapes delivers the flavour of a crisp and the crunch of a cracker in every single bite, which is why it’s one of Australia’s most-loved snacks. From games nights and movie nights, to picnics in the park and backyard BBQs, Arnott’s Shapes are your new snack obsession.”
Celebrity-Approved Down Under Favourite
Before landing in the UK, Arnott’s Shapes have already built a cult following, with celebrity fans including Hollywood stars such as Ryan Gosling, Jacob Elordi, Margot Robbie, and NFL Super Bowl champion Jordan Mailata reportedly among its high-profile supporters.
Where to Buy Arnott’s Shapes in the UK
Arnott’s Shapes are now available across the UK with an RRP of £2.50, stocked in:
- Waitrose
- Morrisons
- Ocado
Learn more at: https://www.arnotts.com/brands/shapes
