YSL Beauté is turning beauty shopping into a deliciously playful experience this September, as The YSL Patisserie arrives at Selfridges London to celebrate the launch of its new Make Me Blush Cream.
From 10th to 23rd September 2026, beauty lovers can step into a Parisian-inspired world of colour as YSL Beauté transforms part of Selfridges London into an immersive pâtisserie experience.
Taking inspiration from the visual language of a classic Parisian pâtisserie, The YSL Patisserie puts a distinctly YSL spin on the traditional beauty counter. Expect bold colours, playful details and plenty of opportunities to discover the brand’s latest complexion must-have.
Meet YSL Make Me Blush Cream
At the centre of the experience is YSL Make Me Blush Cream, a new cream blush designed to deliver a natural-looking flush alongside an all-day plumped appearance.
Priced at £44, the formula arrives in six shades, each with a suitably indulgent name inspired by colours and treats that look almost good enough to eat.
The collection includes:
- Hot Mauve
- Raspberry Glaze
- Chocolate Mousse
- Nude Lavallière
- Peachy Nude
- Strawberry Seduction
The range is designed to bring a fresh, effortless-looking flush to the complexion, while giving beauty fans plenty of choice when it comes to finding their ideal shade.
Discover Your Perfect YSL Blush
The YSL Patisserie is more than a place to browse the latest YSL Beauté launch. Visitors will be encouraged to get involved and explore the collection through a series of interactive experiences.
Guests can discover their perfect Make Me Blush Cream shade with a personalised YSL Beauté makeup consultation, before experimenting with the different colours and finding the finish that works best for their look.
There will also be opportunities to capture your beauty look within the specially designed space, making the pop-up as much about the experience as the products themselves.
YSL Beauté Gifts Up for Grabs
There is also an extra incentive for shoppers looking to add Make Me Blush Cream to their beauty bag.
Following a Make Me Blush Cream purchase, visitors will have the opportunity to play for a selection of YSL Beauté gifts, including YSL Loveshine minis and YSL Beauté mirrors.
For those planning a bigger beauty haul, customers who spend £100 on YSL makeup will also be eligible to receive a premium off-white YSL pouch, while stocks last.
With the gifts available while supplies last, beauty fans heading to Selfridges may want to get there sooner rather than later.
A Parisian Pâtisserie with a YSL Twist
By bringing together beauty, fashion and the playful appeal of pâtisserie culture, The YSL Patisserie gives shoppers a new way to experience the launch of Make Me Blush Cream.
Rather than simply introducing a new blush collection, YSL Beauté has created a colourful, sensorial environment that turns discovering your next beauty staple into an experience in its own right.
The pop-up captures the spirit of the Make Me Blush Cream collection through a distinctly YSL lens — bold, playful, indulgent and unapologetically desirable.
Whether you’re already a fan of YSL Beauté or simply looking for your next autumn beauty obsession, The YSL Patisserie offers plenty of reasons to visit Selfridges this September.
The YSL Patisserie: Key Details
Where: Selfridges London
When: 10th–23rd September 2026
Featured product: YSL Make Me Blush Cream
RRP: £44
Shades: Hot Mauve, Raspberry Glaze, Chocolate Mousse, Nude Lavallière, Peachy Nude and Strawberry Seduction
