XIX, the premium vodka brand launched by British YouTube collective The Sidemen in 2022, is launching a third new flavour, XIX Gumball Orange. This comes as XIX have signed on as the exclusive vodka partner for the world-renowned Gumball 3000 rally.
The new flavour will be available this summer, in retail stores and online at xixvodka.com. XIX Gumball Orange will be priced at RRP £29.99 for a 70cl bottle (37.5% ABV) and XIX RTD cans (Mixed Berry & Tropical Ice) currently retail for £2.65 per can (6% ABV).
The announcement of the collaboration was made at SupercarFest in Northamptonshire on Saturday 18th May, and the upcoming Gumball rally, scheduled from September 14th to 22nd, will kick off from Saigon and conclude in Singapore – coinciding with the celebration of Gumball’s 25th anniversary.
“The Sidemen live an enormously fun life, hanging out as friends and seizing every day, mirroring the philosophy of Gumball perfectly. From the custom design of the bottle to the exceptional quality vodka it contains, the development of Gumball Orange has been a collaborative effort between both brands. We are delighted to have XIX on-board and will be serving it at parties across the route during this year’s rally across Vietnam, Cambodia, Thailand, Malaysia & Singapore’s premier nightclubs, bars and hotels. XIX Gumball Orange will give a taste of the Gumball life.”
Founder & CEO of Gumball 3000, Maximillion Cooper
The XIX range includes the original vodka and three flavours: Mixed Berry, Tropical ice and Gumball Orange. The three flavoured vodkas are also available in Ready-to-Drink formats.
