XBOX MAKES ITS MARK IN LONDON FOR LAUNCH OF HALO INFINITE

A ‘Master Piece’ has been unveiled in London today to celebrate Xbox’s launch of the highly anticipated Halo Infinite. Painted by celebrated artist Iva Troj, the 3m by 6m work is available for all to view at London’s Saatchi Gallery until December 15 and is the focal point of a new video.

The painting shows franchise protagonist, The Master Chief, locked in battle with his alien enemy and inspiring those around him to become heroes. Watch the video to see the work, which combines pop culture iconography and a Renaissance artistic style, accompanied by a choir singing the iconic Halo theme:

The public can view the painting for free at Saatchi Gallery, as well as at the world-renowned Carrousel du Louvre in Paris, where a smaller replica will be on display until December 19.

“I was challenged to create a work in my own style, which typically has a dreamlike and sometimes fantastical quality, but ensuring that it’s instantly recognisable as Halo,” said artist Iva Troj. “I consequently spent a long time immersing myself in Halo’s universe to bring this to life in the manner of an old master but depicting a modern battle, and I hope Halo fans and gamers everywhere enjoy the results – including those smaller Easter eggs that you might not notice at first glance. A rare combination of digital and traditional painting skills was required, as I worked alongside the 343 Industries development team; the painting was completed in just over a month.”

Oxford Circus also saw a Halo Infinite themed takeover with a stunning projection mapped onto the Microsoft Experience Centre facade in which a Warthog, the famous transport from the Halo games, is air-lifted to the ground in front of the iconic Halo ring.

Customers can “drive” the Halo Warthog simulator at the Microsoft Experience Centre on Oxford Circus from 12 PM GMT today. The full-scale replica will be accessible during Microsoft Experience Centre opening hours for the foreseeable future.

“It’s fantastic to see London coming alive as part of the huge global launch for Halo Infinite,” said Joseph Staten, Head of Creative at Halo developer 343 Industries. “We’re so excited to get this game in the hands of our players – both those that have been with us since the beginning as well as newer gamers – all ready to jump into an epic sci-fi universe and experience our most adventure-filled Halo game yet.”

“Xbox and Halo both turned 20 last month and I can’t think of a better way to celebrate that than with such unique activities, giving our fans and the public a chance to see something special,” said James Butcher, Head of Xbox UK & Ireland. “They are a fitting way to conclude what has been a string of successful AAA game releases over recent weeks.”

Halo Infinite is available now on Xbox Game Pass and can be purchased at retail for £54.99.

 

 

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