Wingstop UK drops its first-ever new limited-time flavour since arriving on British shores with the launch of Hot Honey Glaze on Monday 24th March. Sticky, smooth, Hot Honey Glaze hits with a rich sweetness before a slow-building chilli heat creeps in, delivering a slow burn that lasts just long enough to leave you craving more.
HONEY, I’M HOME
To mark this milestone, Wingstop UK is continuing its long-standing commitment to UK music culture with a launch campaign soundtracked with exclusive new vocals, Honey I’m Home, from rising R&B star Jaz Karis. The vocals will debut alongside a video campaign featuring iconic figures in the scene, Headie One and Tiffany Calver, reinforcing Wingstop’s connection to British music culture and further cementing its reputation for supporting homegrown talent and track record of working with influential artists like Central Cee, Nemzzz, Cat Burns, D Double E, FLO, Darkoo, Stormzy, Leo Stay Trill, Knucks, and DJ AG.
YOU FEEL THAT? THAT’S THE SLOW BURN, CREEPING IN
In the US, where Wingstop was founded, its Hot Honey Rub has achieved cult status. Now, Wingstop UK is answering the calls of its fans with a hot honey drop of its own, bringing the heat across the Atlantic with a saucy new twist, introducing Hot Honey Glaze as a rich, sticky sauce designed for the ultimate slow burn. Hot honey fever is already underway for Brits and Wingstop UK is making a playful entrance with its own take, arriving fashionably late, but on trend, with a flavour that proves they’ve rightfully claimed their spot as the nation’s Wing Experts.
“Bringing a new flavour to our UK audience for the first time since 2018 is a huge moment for us, and we wanted to celebrate it in a way that reflects Wingstop’s deep ties to music and youth culture. Hot Honey Glaze is unapologetically bold, much like the UK music scene we’re proud to champion. The combination of Headie One, Tiffany Calver, and Jaz Karis felt like the perfect way to tell that story. With Headie and Tiffany, we’ve nodded to their musical roots but flipped their roles in the video, with Tiffany calling into a radio show and Headie behind the decks. As for Jaz, after her sold-out tour, where Wingstop became a regular post-show tradition, it felt natural to collaborate with her. Her smooth, neo-soul sound perfectly captures the warmth and slow burn of Hot Honey Glaze.”
Dirujan Sabesan, Chief Marketing Officer at Wingstop UK
Jaz Karis says “Wingstop is such a part of the culture & has always shown love to the UK music scene. So when I got asked to be a part of the Hot Honey Glaze it felt like such an authentic collaboration – I was really excited to be involved. I wanted the song to feel just like the new flavour so I went for something smooth & warm, that sticks with you once you’ve listened.”
Hot Honey Glaze will be available in all 63 Wingstop UK stores nationwide from Monday 24th March.
