Aussie brand UGG has seen a huge resurgence with everyone from Megan Fox to Emily Ratajkowski to Jennifer Lopez to Rihanna slipping into them and data from our friends at StockX have seen UGG trades on the platform increase by 600% in the last three months.
Its much-loved Telfar collab is also still immensely popular with trades up 10x in the last three months – UGG barely traded on StockX a year ago, and trades were low for most of 2021. But in Q4, trade growth exploded, and they seen record demand the last few months.
There are over 100 different Telfar products that actively trade on StockX, including over 40 UGG x Telfar collabs
The UK is the No.3 market for UGG product trades, after the United States and Canada respectively
The Rise of UGG
- Telfar x UGG trades up 10x in the last 3 months
- Most traded Telfar x UGG product (YTD) is the Telfar x UGG Shopping Bag Small Chestnut; it has been traded 3,000+ times in the last year and has an average price premium of 40%
- UGG trades (excluding Telfar) up 600% in the last 3 months
- Most traded UGG product (YTD) is the UGG Classic Ultra Mini Chestnut (W) and has an average price of $170 price premium of 20%
- Uggs barely traded on StockX a year ago, and trades were low for most of 2021. But in Q4, trade growth exploded, and we’ve seen record demand the last few months
Prices on Stock X
- Avg. UGG x Telfar Price Premium: 27%
- Avg. UGG Price Premium (excluding Telfar): 10%
- Price Premuim refers to the price difference between retail and the resale market)
Top traded UGG products (including Telfar), UK (Feb 2021 – Feb 2022)
