What to wear now: GYM+COFFEE

Gym+Coffee, Ireland’s leading athleisure brand, has launched a limited-edition collection from sustainably sourced materials. The Kinetic Capsule, made up of three hero items, offers high-performance fabric suitable for the toughest of physical challenges.

Fusing innovation in design and eco-friendly fabric composition, the collection is produced using the Better Cotton Initiative (BCI), the largest cotton sustainability programme in the world. They ensure the fibre is grown in a way that protects and restores the environment, while also improving farmers’ livelihoods. The Better Cotton is combined with recycled polyamide which is certified to the Global Recycling Standards.

Choosing a manufacturer closer to home, Gym+Coffee partnered with the Valérius hub located in Portugal for their industry leading commitments to reducing their impact on the environment.  With initiatives such as textile waste recycling, electricity generation from renewable energy sources and chemical free processes across their supply chain, the supplier has proven that sustainability is at the heart of their strategy.

       

Included in the capsule that ranges from £90 – £95 is a men’s and women’s hoodie as well as a women’s half zip, all of which come in a deep navy colourway. It joins the Amárach range in the sustainable product offering from the brand which is made of up to 100% recycled materials.

Gym+Coffee co-founder Diarmuid McSweeney said, “We’re thrilled to have worked with the industry innovators Valérius to bring these designs to life and look forward to working more closely with them in the future. From recycled wood fittings in stores, to our partnership with One Tree Planted, to fully compostable packaging, we are committed to contributing positively to the planet in all areas of the business. Our short-term goal for the end of 2021, is to have minimum of 30% of our entire range be sustainably made or made from recycled materials.”

The Kinectic Capsule is available for purchase on http://www.gympluscoffee.co.uk/ and in Clubhouses in Dundrum, Blanchardstown, Mahon Point, Manchester + London.

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