G-SHOCK and Marino Morwood announce their collaboration with the launch of the DW-5600CETRA-7ER timepiece, limited to just 200 pieces. Based on the iconic square DW-5600 model, each watch comes on a custom CETRA VISIONS printed strap featuring the colours synonymous with the brand, to create a bold and visually impactful statement piece.
ttThe DW-5600CETRA-7ER comprises a striking bright white resin design and stays true to all that a G-SHOCK promises with 200m water resistance and built with a patented Hollow Core Guard Structure to protect against impact and vibration. It also features an LED backlight, flash alert, countdown timer, alarm, calendar and is presented in limited edition packaging inspired by the styling of the watch.
Having been thrown into the clothing game full throttle after the likes of A$AP Rocky, Playboi Carti and Quavo donned his eye-catching rap tees back in 2016, the vision has steadily been getting clearer for London-based designer Marino Morwood. From what started as a simple idea from playing around on Photoshop in spring 2016, Marino’s designs were quick to get co-signs from some of the biggest rappers in the world.
Since then, Marino has been levelling up his bootleg designs, which pack plenty of late ‘90s/early noughties nostalgia for the win. Whether it’s Chief Keef or Steve Jobs, his work celebrates today’s icons with a real, tangible authenticity. After utilising his full creative freedom and gaining more and more resources to support his ideas, Marino continued to make creations that he would want to wear himself, with each design seemingly going down better than the last.
Following the buzz of his own named brand—a limited run of 8 tees became 30, then 30 became 80—Marino’s confidence, and vision, grew. In 2019, CETRA VISIONS was born, a brand that is a full extension of what Marino’s ethos is in a fully-fledged imprint.
“G-SHOCK sees the vision and understands that we don’t want to do anything half hearted, so with them giving a young brand the reins to create our first collaboration, they allowed us to take the watch into CETRA VISIONS’ world.” – Marino Morwood
Commenting on the release, Marino highlights how he was drawn to the bold and classic shape of the 5600. The lines and build of the watch allowed him to easily combine the CETRA logo into the design and reiterate the striking colours that his brand is synonymous with. The collaboration shows the core values of both brands, with G-SHOCK’s ‘Never Give Up’ ethos and Marino starting CETRA from the foundations up. The inaugural collaboration is only the start of what hopes to be a fruitful partnership between the two brands.
DW-5600CETRA-7ER Technical Features
- Display Illumination: Electro-luminescent: The digital display lights up the at the touch of a button
- Battery Life – Approximately 2 years
- Dimensions: 48,9mm x 42,8mm x 13,4mm
- Mineral Glass – Hard glass resists scratching
- Shock Resistant – Patented Hollow Core Guard Structure protects against impact and vibration
- Alarm Function
- Auto Calendar
- Countdown Timer – Range 24 hours, measuring 1 second
- Date and Weekday Display
- Stopwatch Function
The watch will be available online at g-shock.co.uk and at the G-SHOCK Carnaby St store.
Sign-up now at www.g-shock.co.uk/cetra to be notified about the launch.